Marketing Musings
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It was a dark and stormy night. Okay, on Facebook it’s always blue-and-white: that weather-free, lighting-controlled atmosphere. But still, sometimes it’s easy to see a storm brewing with your social media marketing. People are complaining, they’re trashing your brand and you’ve got to respond. But what if the sentiment toward your brand isn’t quite so […]
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On the second day of January, you pop out of bed, lace up your shoes and go for a three-mile run. You feel the satisfaction of having completed the first of what you are sure will be countless runs on your new fitness plan. After a deliciously healthy breakfast, you enjoy that tired-sore feeling that […]
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Web design trends and technologies evolve with such frequency that it seems that the process of keeping up with the changes is never-ending. But given the SEO benefits of staying current and relevant, it’s definitely worth the time and effort to keep your web presence as responsive as possible. The majority of users are on […]
Read More… from What You Might Not Know About Web Design Optimization
With more than 1.2 billion monthly active users, Instagram’s massive following represents a potential opportunity, a gold mine for brands seeking to get their product or service in front of more consumers. Instagram marketing in the U.S. targets close to 140 million domestic users of the app, and those who successfully utilize Instagram have found […]
You may be using social media marketing to announce events, share articles or present new products, but is there something more you should be doing? There are some pretty great strategic ways to use social media as a part of your more comprehensive marketing plan. Here are three you should consider: Social Media Marketing as […]
Read More… from What Role Does Social Media Play in Your Marketing?
You’re familiar with the idea that you can make purchases directly on a social media site, without clicking through to a company website. But you may not have tapped into the potential for social commerce yet because you didn’t realize what an opportunity it holds for your brand. Here are three facts you may not […]
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You’re fully aware that Instagram is out there, and that Instagram marketing is an important tool for a lot of businesses. So how can you know whether it’s worth your time? Here are four reasons you should consider giving it a try: Your Audience is Made of People, and People Love Visual Marketing: This may […]
Read More… from 4 Reasons to Consider Instagram Marketing as a Part of Your Marketing Strategy
What’s the best view in town while enjoying a homemade cheeseburger? How about Bubba’s Runway Café? Recently opened at Rosecrans Memorial Airport in Elwood, Kansas, Bubba’s is bringing classic diner appeal to a regional Air National Guard hub. Visitors are treated to an expansive view into Kansas, plus a chance to watch Air Guard and […]
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With 2021 about to make its exit, it’s time to take stock of recent social media marketing trends and better position yourself for 2022. Which platforms rose to the top in 2021 and will they continue to be influential in 2022? Can Facebook (Meta) make a comeback after taking a public relations thrashing? Who Got […]
As a small business, it can be difficult to prioritize the many important components that play a role in developing your marketing strategy. While seeing more profits may be the end goal, your marketing needs to focus on key areas that affect your growth beginning with increasing brand awareness. You can utilize your social media […]
Read More… from Small Business Marketing and the Value of Social Media