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With more than 250 million monthly active users, LinkedIn can be a great tool for leveraging more interaction between your brand and potential customers. LinkedIn marketing steps you can take now will substantially improve engagement. Now, let’s take a look at how to boost engagement on LinkedIn: Ask Questions Frequently posting is a good way […]
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If your contact list is strong, your sales numbers are probably showing it. But if you’re like most organizations that have a goal of increasing your profitability, Facebook Ads can be a valuable tool to utilize to give your engagement a boost. The investment you make in Facebook Ads could turn into a long-lasting profit […]
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LinkedIn has been targeted as a lead-generating machine by companies focusing on both B2B and B2C marketing campaigns. LinkedIn marketing efforts continue to grow, particularly in the B2B world as nearly 90% of digital marketing specialists in this space say they use LinkedIn in their outreach strategy. If you haven’t used this channel for your […]
Whether you’ve plateaued in your social media outreach, started to see a drop in engagement or are just looking for a new way to reach your audience, Instagram Live deserves your attention in addressing all of the above. Not only is this feature a great way to bump up your engagement, it’s a means for […]
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Have you grown weary of the word “evolve” yet? It gets thrown around a lot these days, but for good reason: anyone willing to maintain status quo in this turbulent time is going to come off as an out-of-touch organization. This is definitely the case where digital content marketing is concerned. Truth be told, your […]
Read More… from Content Marketing and the Shifting Needs of Your Target Audience
Connecting with your audience on social media isn’t exactly easy these days. It’s not just your organization trying to reach them, they’re also wading through social media marketing efforts of many, many others. Becoming a beacon in the fog is the goal of most marketers these days, and by following a few guidelines, you can […]
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Social media marketing provides an opportunity to connect with your target audience, but it’s important to have an understanding of the platforms. Even more importantly, you need an understanding of where your target audience likes to spend their time. Your content can only be viewed by those most likely to convert if it’s appearing on […]
Read More… from Generational Differences Informing Social Media Marketing
While your company probably knows you should be engaging in social media marketing, you may struggle to identify goals and then determine how, or if, social media is contributing to any success. Do likes or other vanity metrics have any value, or should marketers be focused on another measure of impact? It’s important for you […]
Read More… from What Metrics in Social Media Marketing Really Matter?
It doesn’t matter what size your business is; you are always faced with a challenge of tailoring your marketing spending to your budget. For small businesses, the best impact for your dollars may come from social media marketing. Here are five reasons why social media marketing for small businesses is a good fit: Your Audience […]
Read More… from 5 Reasons Social Media Marketing For Small Businesses Is Key
As social media began to dominate digital marketing, B2B languished a bit until LinkedIn for businesses filled the void. Now, in another sweeping rescue, they’re customizing a common social media format to tailor it to business use. Stories will soon be a part of LinkedIn. What should you expect from Stories? Well, the feature is […]