Marketing Musings
What We Write
A bright future is made up of several parts, working all together. No organization knows this better than Pivotal Point Transitional Housing as its team works toward offering a unique approach to homelessness. Understanding Pivotal Point’s critical work starts with understanding some truths and myths about homelessness itself. The face of homelessness ranges from young […]
Read More… from Monday Morning Coffee With Pivotal Point Transitional Housing
Are you engaging in social media marketing, but wondering if it is really working? How do you know whether it’s worth your time to keep posting and sharing? Your goal was to build a following through social media. Is your strategy helping you meet those goals? Let’s talk about how to build a following through […]
Read More… from Building a Following With Social Media Marketing
The past couple of months have turned many of our normal routines upside down, and, like others, you may have found yourself developing a new “normal”. But all this doesn’t change the fact that you have a business that not only needs attention, but also has to adapt and flex to the changing needs of […]
Read More… from How to Build a Healthy Digital Marketing Strategy in Hard Economic Times
On Sunday, May 10th, we take a day to celebrate special women in our lives, our mothers. Mothers take many forms; new moms, working moms, stay-at-home moms, single moms, stepmoms, adoptive moms and surrogate moms. And we think all moms are superheroes (maybe in t-shirts and sweatpants). However, with an extended stay-at-home order, it may […]
This past month has seen many changes in our country which has and will likely continue to affect the economy for a long time. With the current economic situation, are you wondering how to adjust your marketing strategy? Here are some important things to think about as you look at your strategy moving forward: Assessing […]
Read More… from How Do You Adjust Your Marketing Strategy During Tough Economic Times?
A company’s website says a lot about the company’s personality, its culture and the value it brings to those who require its services/products. It is exceedingly easy to lose out on business simply by putting out the wrong message or by having a clunky website design. Outsourced web design services can help you avoid these […]
Still available for curbside pick-up during this time! Do you debate between what you should eat and what you want to eat? Life feels like one long struggle between the donut demon on one shoulder and the apple angel on the other, duking it out to win over your appetite. Even if you successfully side […]
When the economy is slow and your marketing budget is suddenly under a lot of scrutiny, it can be challenging to know how to prioritize your spending. Should you put more into customer acquisition or retention? Maybe it’s time to run some serious promotions. While all of these questions are worth considering, now is the […]
Your logo looks a bit dated, or your company name no longer encompasses your expanded services. You’ve been itching for years to get rid of that pumpkin-and-mustard color scheme. Whatever is driving your company rebranding, you need to think about the bigger picture before you begin. Businesses often underestimate what’s involved with a company rebranding. […]
Read More… from Why Company Rebranding is Really About Messaging
When your marketing outreach seeks to reach “everyone,” it is likely your content won’t reach the target market you should be focusing on. Using social media tactics, such as those relevant to LinkedIn for businesses, that narrow the scope of content to land on only your target audience, is an important part of your marketing […]