Marketing Musings
What We Write
You’re not just competing with other brands. You’re competing with noise. Everyone wants to grab consumers’ attention and building brand awareness may be more challenging than ever. But there’s a way to build brand awareness in an arena you may not have considered: digital audio. Statista reports that 57% of consumers in the United States […]
Read More… from Harnessing Digital Audio to Build Brand Awareness
It’s not always easy to grab the attention of your target market, and with the amount of information out there today, it can be hard to break through all the noise. With a few augmentations to your content marketing strategy, you can stand out in the crowd and see stronger engagement with consumers. The “When […]
Ninety-five percent of B2B buyers say they use videos to help inform them before making a purchase. According to a study titled “B2B Video Marketing: The Power of Video in the B2B Buyer’s Journey,” 70% of B2B buyers say video is more useful to them than in-depth reports, webinars, infographics or white papers for creating […]
The influence that video has on viewers is powerful. Video marketing has grown to the point where the vast majority of businesses are utilizing it as a tool for reaching consumers. Video’s biggest advantage is that it allows you to connect to your target audience in ways other marketing strategies don’t. There’s a definite emotional […]
Consumers see a sales pitch from a mile away. They’re hit by them all too often on social media where ads are abundant. They’ve learned to spot posts that might appear to be interesting content but quickly reveal themselves as inauthentic pitches for a product or service. Content marketing strategies should work to inform the […]
Read More… from Does Your Content Marketing Strategy Focus on Audience Needs and Interests?
Video might have started as a fad, then developed into a hot trend, but for a while now, video marketing has been a go-to strategy for bringing more eyes to a brand. It’s estimated that users have doubled the amount of video they consume since 2018, according to a survey by Wyzowl. It’s a sure […]
Read More… from Get More Eyes on Your Brand With Video Marketing
Search engine optimization (SEO) is a challenging concept for business owners trying to stay current on marketing trends. It is complex to begin with, and it changes frequently, with algorithms that are replaced almost as soon as they appear. From keywords in content to whitespace on your website, and meta descriptions placed in just the […]
Read More… from Express Yourself: How Emojis Affect Your SEO
Content marketing is often viewed as a method for generating more traffic. That’s definitely one of the perks of utilizing your content, but there is much more to gain, including a significant boost in brand awareness. If you’ve yet to focus on brand awareness, just know that when recognition increases, consumers begin to gain an […]
Read More… from Boost Brand Awareness With Your Content Marketing
You might be wondering whether content marketing is still a thing, and can it really be worth the time and effort? Blogs, videos, posting and on and on…why would you bother? Here are four reasons why content marketing is not only still a thing, it is the thing: It Fuels Your SEO: If you have […]
Read More… from Is Content Marketing Still Important For Your Company?
Telling a story is one of the most compelling ways to convey information, and case studies are one of the best methods to tell your potential customers a story about the value your brand can bring. They may identify with the company’s specific issue or they may pick up on what some of your company […]
Read More… from 4 Tips for Effectively Using Case Studies in Your Marketing Strategy