Marketing Musings
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Every time you write a blog, create a video or talk to your followers on a live feed, you’re wondering: am I getting it right? You might think of marketing as a series of best guesses, but as a recent campaign from Mailchimp points out, it shouldn’t be this trial-and-error, gut-level, darts-in-the-dark approach. Mailchimp recently […]
The long-awaited sequel to Hocus Pocus is out and we are excited. If you saw the first movie, you know the spooky fun takes off when a modern-day teenage boy inadvertently summons three Salem witches from 1693. Played by Bette Midler, Sarah Jessica Parker and Kathy Najimy, the Sanderson sisters are Winnifred, Sarah and Mary. […]
What is the best way to convert B2B leads into buyers? If you take into account that 95% of consumers say video plays a big role in educating them about products and services they need, then you realize video marketing can be a key tool for conversions. A video can identify a problem common to […]
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Humans process images almost 60,000 times faster than text. When you consider that people remember about 10% of information three days after reading it, compared to remembering 65% of what they saw in an image, you quickly understand how important professional photography could be to your marketing success. The power of images as a part […]
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Consumers often need proof before they commit to making a purchase or becoming loyal to a brand. Social proof in your social media marketing efforts gives consumers the information they need to move their relationship with you forward. When you offer social proof to your target audience, you also establish your brand as an authority, […]
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Want to make meaningful connections with potential customers? The key is providing them with quality content that does at least one of a few things: Answers a question Provides insights that solve a problem Discusses events that are affecting them, either personally or professionally Adding value in one or more of these ways is critical […]
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You’ve heard that a new era has dawned in visual content. You don’t need to invest heavily in expensive equipment to jump into video marketing and you know that audiences value authenticity. But that doesn’t mean you simply bust out your smartphone on a random afternoon, making an impromptu video that’s posted before you leave […]
Despite the popularity of videos on social media, blogs remain an important tool for building a loyal following in content marketing. Why are content marketing and blogging so intertwined? First and foremost, it increases your brand’s visibility. The more you get yourself out there, the more people will take notice. Furthermore, when you focus on […]
Read More… from Are Blogs Still Part of a Solid Content Marketing Strategy?
Are you trying to work video into your B2B marketing strategy? This dynamic tool performs a lot of tricks: offering your audience how-to instructions, behind-the-scenes activity at your headquarters or the unboxing of a new product line. It is a unique way to connect with potential customers, allowing you to be authentic and convey a […]
Read More… from Big Brands Like Intel Show How Videos Can Be Key For Your B2B Marketing Strategy
The goal of content marketing is to reach the consumer on a personal level. One way to approach this is to spell out a problem your target audience is having and how your brand solves that problem. Strong content marketing strategies involve crafting a message that says you understand the issues consumers are facing today […]
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