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Content marketing has been foundational for companies across industries for a long time. And yet, people are still using it to derail their B2B marketing plans. If you aren’t getting the results you want, take a look at the following list and see if you’re engaging in one of the ways not to do content […]
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Using visuals in your content marketing helps you boost engagement. Your outreach is all about making connections, which is what the right visuals help you achieve. From gaining more organic visibility to helping to drive leads and capturing the short attention spans of your target audience, utilizing visuals is a valuable part of your marketing. […]
Read More… from Including Visuals as a Part of Your Content Marketing Drives Better Engagement
The rapid evolution of technology in photography has changed companies’ ability to showcase what they do. Professionals working today were once tied to bulky film cameras before easing into digital technology, and now mirrorless digital cameras are the norm. Drone photography has also grown immensely, providing perspectives that were once unthinkable. Even the smallest companies […]
What began as a place to post resumes, look for jobs and share career updates has become a hub of the business community. If you’re looking to improve your B2B marketing strategy, LinkedIn is a good place to focus your energy. Here are four ways you can improve your connections: Focus on Community. By talking […]
Consumers are a wise and wary bunch. They can smell a sales pitch a mile away, but at the same time, they appreciate receiving information they can trust to help inform their buying decisions. Content marketing, when developed and used wisely, speaks directly to your target audience and gives them what they need to make […]
Read More… from Content Marketing and Storytelling are a Perfect Match for These Reasons
What if you found out that one in six people was unable to access your social media content? You’d probably make it a priority to fix that problem. According to the World Health Organization, that’s how many people are living with a disability. Making sure your social media content is available to everyone is important […]
When is the last time you dusted off your content marketing strategy and updated it with a few new techniques? It’s easy to get into autopilot mode, especially if your content calendar hums along without a lot of effort. But there’s good reason to make adjustments to make sure you’re taking advantage of changing trends. […]
Attracting and retaining customers is a priority for most businesses and a key tool to help you achieve those goals is content marketing. By creating and sharing valuable content with your target audience, you stand a better chance of increasing brand awareness and meeting your business growth goals. The following are some of the valuable […]
Read More… from The Value of Content Marketing for Your Brand
You’ve built a strategic approach to your content marketing strategy, creating a consistent content calendar, a variety of text and video formats and a balanced distribution plan. It’s possible to build a strategy like this and still not see the results you were looking for. That could be because you are focused on what you […]
Read More… from Is Your Content Marketing Strategy Focused on Building Trust?
Today almost 80% of online traffic is video-related. Even text-heavy Twitter posts with video get a 33% boost over text-only posts. It makes perfect sense that videos as a part of your business marketing are also gaining traction as a strategy for improved engagement. Effective video content tells a story, which is foundational for your […]
Read More… from The Benefits of Videos for Your Business Marketing