Marketing Musings
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It’s still early in the year. You’re rocking those resolutions (celery stalk, anyone?), cleaning out your closets and talking about being the best version of you. It’s clean slate time, and this week’s word will fit right in with all that energy you’re dedicating to fresh starts and organization. An editorial calendar sounds like something […]
Read More… from It’s All About the Editorial Calendar for the Word of the Week
Your Call to Action Formula When you’re in marketing, writing a call to action can begin to take on the same feel as recording a voice mail message. You feel like you’re stating the obvious: “This is Steve. (duh) Leave a message and I’ll call you back (don’t lie … you’re going to text back).” […]
Read More… from Lead Generation May Come Down to These Few Words
Reaching Your Target Market Like Coke and Nike Are you willing to pull a crazy stunt to launch an effective marketing campaign, like maybe sending your product up into space as Elon Musk did? Sure, it’s a bit of a risk when you throw a lot of resources at an off-the-wall idea, but it might […]
Read More… from No Matter What You Thought of The Marketing Campaign, You Were Talking About Nike
Make Live Video Your Preferred Outreach Tool This Year If you want hype associated with your online content, one of the best ways to get it is with video, and live video is definitely going to be a component of customer engagement in 2019. Many organizations have benefited from the intentional use of Facebook Live […]
Read More… from Customer Engagement Numbers Grow With Live Content
Some like it hot. Others like it with white beans, or no beans, or maybe pork. We’re talking chili, of course. Lots and lots of it — all in the name of a great cause. Now in its 33rd year, the UCP of Northwest Missouri Annual Heart of America Chili Challenge is set for March […]
Read More… from Monday Morning Coffee With the UCP Chili Challenge
When is the last time you wanted to check something, and with your phone in your back pocket, you thought, “Oh, I’ll wait until I can sit down at my computer.” No way. You’re pulling out that smartphone and looking up that product while it’s on your mind and you’re standing in line at Chipotle […]
Read More… from Mobile Optimization Is Your Word of the Week
Closely Monitoring Your Likes and Comments Reveals Truths Are you using your Instagram to its full potential? Instagram marketing is about more than just giving your brand a platform — it’s about using analytics to better connect with your target audience. Improved Traffic Who doesn’t want to drive more traffic toward their website? If you […]
Read More… from Is It Time to Take a Fresh Look at Your Instagram Marketing?
Gaining an Edge With Your Social Media Strategy The new year has arrived, and it’s a perfect time to rethink your social media marketing approach. It’s important to focus on optimizing your social media strategy and get 2019 started on the right foot. The optimization process should involve examining your profiles so your bio is […]
Reach Target Market With Evolving Technology Are you having a tough time keeping up with technology? Count yourself among the many who enjoy the evolution of technology, yet feel they’re continually being outpaced. For digital marketing, staying on pace with new developments is key to a successful marketing strategy. Rather than feeling bogged down, take […]
Most of us don’t remember milk being delivered to our front door in glass bottles fresh off the farm, but a new generation is getting an opportunity to experience fresh local milk in a glass bottle at the nearest grocery store. Shatto Milk, located in Osborn, Missouri, started bottling and delivering milk to area stores […]
Read More… from Monday Morning Coffee With Shatto Milk Company