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Your Website Design Strategy Plays a Key Role in SEO Think about how much time you spend on your mobile phone compared to your desktop or laptop computer. Now, think about how the average consumer is using their mobile device(s). It becomes obvious that your approach to website design must cater to a mobile-friendly focus. […]
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The pressure to get just the right thing for your special someone. The pressure just to have a special someone, even if it’s only for one day. It’s a holiday that is beloved by a few, hated by many and tolerated by the rest of us. Americans spend an average of $147 on Valentine’s Day, […]
Read More… from Monday Morning Coffee With The Savvy Lady at the Heart of Your $147 Valentine’s Day

As technology advances, customers demand more and more from their experience with your brand. They don’t want to just be able to find your company online; they want a satisfying interaction, with your user interface acting as a friendly guide around your company. Think your user interface is up to par? Consider these elements that […]

Customer Engagement Requires More Personalized Outreach Are you looking for some fresh ideas to give your Instagram marketing strategy a kick in the pants? Take a look at what Instagram Stories can do for you. Stories is a feature that allows users to post videos and photos that are only meant to be around for […]
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Grow Your Email List With These Easy Steps Despite its old age, (email has been around for 47 years!) email manages to easily keep pace with newer digital technology like social media. An email marketing campaign remains an effective way to reach out to potential clients, offer promotions to your loyal customers and provide resources […]
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In the early days of the Internet, the bar was set pretty low for website design. As long as you had your address and phone number listed somewhere across the Information Superhighway (remember that?), you were golden. Now it’s not enough to simply have a website with product descriptions and online purchase options, with an […]

The days of wondering whether voice assistants will ever be common household tools are long over. If you began with instructing Siri to address you as “Master of the Universe” or could only imagine calling out “Hey Google” to hear “Pump Up The Jam” on a whim, you know now that this technology wasn’t destined […]

It’s still early in the year. You’re rocking those resolutions (celery stalk, anyone?), cleaning out your closets and talking about being the best version of you. It’s clean slate time, and this week’s word will fit right in with all that energy you’re dedicating to fresh starts and organization. An editorial calendar sounds like something […]
Read More… from It’s All About the Editorial Calendar for the Word of the Week

Your Call to Action Formula When you’re in marketing, writing a call to action can begin to take on the same feel as recording a voice mail message. You feel like you’re stating the obvious: “This is Steve. (duh) Leave a message and I’ll call you back (don’t lie … you’re going to text back).” […]
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Reaching Your Target Market Like Coke and Nike Are you willing to pull a crazy stunt to launch an effective marketing campaign, like maybe sending your product up into space as Elon Musk did? Sure, it’s a bit of a risk when you throw a lot of resources at an off-the-wall idea, but it might […]
Read More… from No Matter What You Thought of The Marketing Campaign, You Were Talking About Nike