Marketing Musings
What We Write
Remember writing that high school term paper, when you found that your pencil needed sharpening no less than four times before beginning (never mind that you were typing the paper) and you were sure your mom’s stash of Little Debbie snacks could help you get to the ten-page minimum much faster? SJC writers have their […]
Read More… from Monday Morning Coffee With a Double Latte and a Day in the Life of an SJC Writer
User Experience Design Always Keeps the Target Market in Mind […]
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If Not, It’s Time to Focus on Video Marketing We’ve been watching the trend for a few years now and it’s really starting to take off — video now accounts for the bulk of online traffic. It is also a key part of lead generation efforts for many organizations. If you’ve only dipped your toes […]
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A Voice-Driven Marketing Strategy Interest in podcasts continues to gain momentum. In fact, more people know about podcasts than can name who our current U.S. vice president is. While that’s somewhat of a sad statistic, it’s good for podcast marketing. Edison Research looked into the growth of interest in podcasts in 2018 and found that […]
Read More… from Podcast Marketing: Attracting a New Audience With Valuable Content
The Importance of Website First Impressions Regardless of the industry you are in, running your business without a website will have negative consequences for the growth of your company. Yet having a URL alone will not suffice — you have to have a strategy for executing a website design that will draw people to your […]
Read More… from 5 Essential Stats You Should Know About Website Design
Decades, even centuries — nah, millenniums ago, group fitness programs entered the world — we’re looking at you, Yoga. Then, during the years of the wild child — the ’60s, ’70s and ’80s saw the likes of Jazzercise, Richard Simmons (we couldn’t forget his outfits even if we wanted to … and we want to), […]
Your Site Should Get Better and Generate More Results with SEO […]
2019 Social Media Trends Social media trends change often, but as they do, you need to approach your Facebook marketing strategy in such a way that you can evolve and go with the flow, yet stay ahead of the curve. Take a look at some statistics about Facebook to see how you should be making […]
Read More… from 6 Important Facebook Marketing Stats to Guide Your Social Media Strategy
How Content Marketing Can Play a Vital Role in Your Lead Generation With every successful campaign, content marketing proves its value in generating sales leads and boosting profit margins. The best efforts help to build trust with a target market and retain customers who have found a degree of loyalty with the brand. Seeing results […]
Read More… from The Value of a Quality Content Marketing Campaign for Your Bottom Line
Your website is a bit dated. You’re rocking that earth-tone color scheme and the most innovative feature you’ve got going is a rotating banner across the top that seemed pretty awesome back in 2010. You know you need to invest in a new website design, but banishing the Italian countryside rustic ambiance isn’t all you’re […]
Read More… from Let’s Talk About the Purpose of Website Design