Lead Forensics

Take Some Time to Enjoy Your Monday Morning Coffee While the Dough is Rising

Monday Morning Coffee is a weekly celebration of local businesses, enjoyed with a fresh cup of coffee.

St. Louis is known for a few things: the Gateway Arch, the St. Louis Cardinals, the world-renowned Zoo. When it comes to food, they also boast a few claims to fame, with toasted ravioli invented here and an overall enthusiasm for good Italian food. And of course, Anheuser Busch beer, filling the air at I-55 and Arsenal Street with the easily-distinguishable smell of hops.

Want to pair your beer and toasted ravioli with another great snack? Check out Pretzel Pretzel, the destination for pillow-soft freshly-made dough that smells so good, you’ll swear you can taste it in the breeze near the shop.

A new Pretzel Pretzel shop opened on Telegraph Road in September, the second location for the brand originating in Affton. It’s in a plaza competing with other snack specialists Dunkin’ Donuts and Dairy Queen, each of which has all the charm associated with any big, nationwide chain.

The design of Pretzel Pretzel is no-frills, with green-and-white boards listing menu items, including both original and cinnamon sugar varieties, plus pretzels filled with hot dogs, salsiccia or bratwurst. You can also get what they call nuggets, which is a bit of a misnomer, because the size of each nugget is so generous.

Oh, and the dipping sauces! Make sure you try the jalapeno cheese sauce. And every cinnamon sugar pretzel comes with a little tub of icing for dipping.

There are also options for custom party pretzels, made into your favorite letter or number. The only thing really missing from Pretzel Pretzel is a place to sit. It’s designed as a walk-up restaurant, but some customers would probably love an excuse to linger in that lovely smell for a while as they munch pretzels for lunch.

Now it’s time to answer the critical question: are Pretzel Pretzel’s pretzels better than that other staple of St. Louis salty snacks?

It depends on what kind of pretzels you like. That other St. Louis pretzel establishment bakes up stick pretzels that are a bit more dense, while Pretzel Pretzel is more chewy and yeasty.

Not every business can rely on delicious dipping sauces or a hypnotizing smell as their calling card. What makes your company special? Let SJC Marketing help you identify what makes you unique and then make sure everyone knows it. Contact us today!

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