Marketing Musings
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You wear the same sparkly sweater to your office holiday party, year after year. You always order the chicken fettucine alfredo at the same restaurant, because why mess with what works? You participate in the Turkey Trot 5k on the Friday after Thanksgiving, shoving away suggestions that you should try a longer run. Even at […]
Read More… from 2020: The Year Your Marketing Strategy Breaks Through
While your holiday schedule is quickly filling up, be sure you make room this weekend for a musical experience that is for every BUDDY! Treat yourself to a performance of Robidoux Resident Theatre’s Elf: The Musical at the Historic Missouri Theatre from Friday, December 6, through Sunday, December 8. Who doesn’t love this classic movie? […]
Read More… from Monday Morning Coffee With a Holiday Show That Is Sparklejollytwinklejingley
Whether you’re embarking on a new business venture, or you’re giving an existing company a new look, thinking about a new logo design is an exciting part of the process. Like Maverick is known by his aviator sunglasses, or Cindy Crawford her classic beauty mark, you know that with the right logo design, you can […]
You know you need a marketing strategy, but you may not be sure which elements are really necessary and which are just prolonging the process. What’s essential for an effective strategy? Marketing strategies certainly can have an open-ended feel to them. After all, you can always do more, but you also have other things to […]
Read More… from 4 Key Elements for a Successful Marketing Strategy
As you prepare for Thanksgiving, you’ve probably hit on all the obvious gratitude subjects: family, friends and hopefully good health and a few extra perks. You may have even been pre-grateful for your upcoming turkey and pie. Now that all those great things are covered, it’s time to stop and ponder a few things in […]
Read More… from Pumpkin-Spiced Monday Morning Coffee, and All the Other Things We’re Grateful For
Interested to see how your B2B content marketing efforts compare to other companies? The Content Marketing Institute’s 2020 B2B Benchmarks, Budgets and Trends report sponsored by Sitecore offers insights into how top-performing marketing companies perform, and how the rest of the respondents stack up. It may not surprise you to hear that companies are quick […]
Read More… from How Does Your B2B Content Marketing Stack Up?
A marketing strategy written 10 years ago would probably give you a bit of a laugh if you read it today. Launched before social media was fully embraced as a marketing channel, and probably peppered with some outdated ideas, it wouldn’t serve your company well today. Clearly, you want to update your marketing strategy more […]
Read More… from How Often Should You Revise and Refine Your Marketing Strategy?
When your Girl Scouts troop wants a uniform look, but without the uniform; when your daughter wants a memorable birthday party with nine of her closest friends; when you want a shirt to cheer on your kids’ team, but you want something a little more special, it’s time to visit Shirtabulous. Melanie Houser and Jaime […]
You know a guy. He’s somehow related to a business partner, and you’ve heard he builds websites on the side. You’ve noticed that your business partner’s site looks pretty good, and your startup budget is tight. You think, why not? We’ll tell you several reasons why not, and they all have to do with pitfalls […]
Read More… from Don’t Fall Victim to Poor B2B Website Design
You’re sitting down to play a game of Battleship with your precocious nine-year-old niece. You know it’s going to be brutal on her if you win (and besides, your ego can’t really take it if you lose while actually trying), so you shove all of your boats in one corner and then refuse to see […]
Read More… from How to Not Succeed With Your Marketing Strategy