Marketing Musings
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You know the difference between the marketers that stuff your inbox with emails just to send emails and those that provide value in their email communications. Constructing an email marketing strategy that nurtures leads and engages your audience comes down to a few simple steps (And after you read this, download our white paper for […]
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Before the last summer barbeque is enjoyed, before the back-to-school ads are done, it’s already time to begin thinking about next year’s content marketing. There are emerging trends that are important to take into consideration as you budget and plan for 2020. Content marketing has, for a long time, been foundational for marketing success. We […]
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Do you ever wish you could hop into a time machine and head back to the ’70s and ’80s, maybe just for a night? At a fun bar in the Kansas City, Missouri, northland area, you absolutely can. Located in Zona Rosa, Draftcade gives the “kids of the ’70s and ’80s” a chance to relieve […]
Lead generation is one of the greatest challenges businesses face. Turning quality leads into loyal, long-time clients is the goal in many marketing campaigns, and by taking a fresh look at how you use LinkedIn, you can gain ground on this endeavor. According to LinkedIn, 94% of B2B marketers rank its site as a go-to […]
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Content marketing is about adding value to your customers and prospective customers, but you need a strategy beyond simply churning out information to your audience. While they might be impressed with what you know, it may be expertise that’s wasted because it’s simply not relevant at the moment. A great content marketing strategy delivers value […]
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You don’t have to wear a flannel shirt or have a beard like a lumberjack to perfect your axe throwing skills. But if you want to try your hand at flinging an axe you will soon get your chance in St. Joseph, Missouri when this popular form of entertainment comes to town. The Axe Factor […]
You’ve decided to invest some of your marketing funds in paid social media advertising. How can you be sure that your ads will deliver a positive return on investment (ROI)? The answer is design, and the good news is that you can control many of the elements that determine just how good your ROI is […]
It’s hard to imagine your company rolling out a new logo without consulting with the C-suite. You’d never move forward with a completely new web design without getting buy-in from the board. So, why is it that the interest in brand design sometimes doesn’t go much further? Your brand design requires consistency, from your logo […]
Ah, don’t you just love wedding season? You dust off your best duds, dig into your closet to find your one formal clutch purse and try to figure out which way the “C” goes in YMCA without consulting a mirror. Maybe you have to throw a shower for a blushing bride or attend a bachelor […]
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It’s easy to get caught up in the social media marketing world and forget what it’s really all about. A recent survey by Sprout Social shows that many of us are on track with smart marketing and a few others are still being dazzled by likes. (If you don’t already receive our newsletter, sign up […]
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