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Video might have started as a fad, then developed into a hot trend, but for a while now, video marketing has been a go-to strategy for bringing more eyes to a brand. It’s estimated that users have doubled the amount of video they consume since 2018, according to a survey by Wyzowl. It’s a sure […]
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Monday, March 7 is National Be Heard Day, a celebration of small businesses that encourages owners to get out there and make themselves known. Whether it’s posting your first social media update or making a guest appearance on a podcast, Be Heard Day offers a reminder to get yourself in front of people and talk […]
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Search engine optimization (SEO) is a challenging concept for business owners trying to stay current on marketing trends. It is complex to begin with, and it changes frequently, with algorithms that are replaced almost as soon as they appear. From keywords in content to whitespace on your website, and meta descriptions placed in just the […]
Read More… from Express Yourself: How Emojis Affect Your SEO
Recently, Mars, Incorporated decided to roll out a rebrand for M&Ms in an effort to reposition the company to promote inclusion and global belonging. What most people heard, though, was that the green M&M was no longer going to wink at them in her knee-high boots. The news was suddenly filled with the M&M rebrand, […]
Read More… from Did the Recent M&Ms Rebrand Make You Question When a Rebrand Is the Right Decision?
While you get the kids ready for school and try to enjoy your Monday Morning Coffee, think back to your last family fun night. What made it a hit with your crew? Maybe it was an activity that you and the kids could both enjoy or it was the great food at a family-friendly price. […]
Read More… from Monday Morning Coffee With Belt Entertainment
Whether you love the human-interest stories, the thrill of the competition or the after-hours interviews with athletes, it was almost impossible not to get caught up in the ’22 Winter Olympics in Beijing. And it’s no surprise that you found yourself being reminded of marketing over and over as you watched the events unfold. Wait, […]
Read More… from 4 Surprising Ways Marketing is Like the Olympics
Web design trends and technologies evolve with such frequency that it seems that the process of keeping up with the changes is never-ending. But given the SEO benefits of staying current and relevant, it’s definitely worth the time and effort to keep your web presence as responsive as possible. The majority of users are on […]
Read More… from What You Might Not Know About Web Design Optimization
Many things have changed over the past few decades. Landlines used to be a center of communication, now many people don’t even have one in their house as cell phones have become so integrated into everyone’s lives. And you may remember the days of keeping all your lists on paper, now everyone can easily keep […]
Read More… from Monday Morning Coffee With a Look Back at Design
It’s well-documented that consumers are stimulated by images in marketing content, which explains the big push to create more video. But what about visuals in B2B marketing? While there are different responsibilities between a consumer and a B2B buyer, both are susceptible to the impact of images. Consider this scientific fact about how the human […]
Read More… from B2B Marketing Utilizes Infographics for Maximum Influence
With more than 1.2 billion monthly active users, Instagram’s massive following represents a potential opportunity, a gold mine for brands seeking to get their product or service in front of more consumers. Instagram marketing in the U.S. targets close to 140 million domestic users of the app, and those who successfully utilize Instagram have found […]