Marketing Musings
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If you have spent a day downtown in St. Joseph, Missouri lately, you may have noticed new art pieces adorning the sidewalks. This year-long exhibit promotes vivacity in our downtown area and enhances the historic architecture and unique nature of a growing and thriving environment. The long-standing tradition of celebrating the arts in the St. […]
Read More… from Monday Morning Coffee Sculpture Walk 2021-2022
With almost 70% of adults in the U.S. using a Facebook account, you likely have a large portion of your target audience in position to see your social media marketing posts. And there are 130 million Instagram users in the U.S., which means you’ve got another influential online source for sharing your content. Social media […]
Read More… from Be Influential With Your Social Media Marketing
It’s July, and the combination of warm weather, a relaxed schedule and longer days all fuel the good vibes of summertime. But what about your website design? Is it giving off the right kind of vibes, or is it setting a chill on the customer experience? Your website design should begin and end with the […]
During the pandemic, a lot of popular local events were postponed, and people rarely got the chance to enjoy things as a collective. Much to the delight of creatives like ourselves, one of these events is returning this summer to downtown Kansas City, and it’s First Fridays! On the first Friday of each month, a […]
Read More… from Looking Forward to Friday While You Enjoy Your Monday Morning Coffee
The foundation of a strong Facebook marketing strategy for your business begins with a solid business page. A business profile is different than a personal page and offers unique features such as a “learn more” button, as well as a map for your location. There are many good reasons for jumping into Facebook marketing and […]
Read More… from Building a Solid Facebook Marketing Foundation With Your Business Page
Whether you’re posting on social media, crafting your monthly email newsletter or tapping away at your weekly blog, the foundation of your marketing is content marketing. More than a decade ago, brands had really just one option for attracting the notice of consumers, and that was through traditional advertising. It has its value, but advertising […]
Enjoying a popsicle while you watch the fireworks on Independence Day. Chasing down the ice cream truck between rounds of hopscotch with the neighborhood kids. Biting into a sandwich after a long morning walking around the zoo. Like any other season, summer is full of special foods that make it fun to look forward to […]
Read More… from Monday Morning Coffee with St. Louis Area Foodbank
Brands evolve over time. They sometimes change to meet customer needs or when the scope of business expands or retracts. Maybe you’re finding that you haven’t succeeded at differentiating yourself in the marketplace and are getting lackluster results. All of these situations could lead to discussions about a company rebranding effort. Outdated Branding Sometimes, company […]
Read More… from Have You Been Talking About Rebranding Your Company?
Many companies get into Facebook marketing with a “try-it-and-see” approach. You post a few things, see what sticks and have some fun trying it out. But you don’t want to stay in that mode. In order to connect with audiences and achieve a positive return on investment, you need strategic techniques that reliably deliver growth. […]
Read More… from Stats You Need to Know for Effective Facebook Marketing
“You can’t buy happiness. But you can buy pizza, and that’s kind of the same thing.” – Anonymous Everyone loves pizza, some people could eat it for every meal. Well, there’s a new pizza place in St. Joseph, Pizza Tascio. The New York-style pizzeria recently opened at 2201 Frederick Ave. and it is delicious! Eric […]