Marketing Musings
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You’re familiar with the idea that you can make purchases directly on a social media site, without clicking through to a company website. But you may not have tapped into the potential for social commerce yet because you didn’t realize what an opportunity it holds for your brand. Here are three facts you may not […]
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The popularity of TikTok is influencing new trends in video, specifically driving companies in creating videos for social media that are super short. Does that mean you should stop putting effort into longer videos? Not necessarily. Here are a few ways that social media is handling the new trend and why you may want to […]
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Niche of Time Jewelry is a staple business in our community that is known for its fine jewelry and unique custom pieces. Their staff is dedicated to educating themselves and truly being the experts when it comes to diamonds and gemstones in St. Joseph. They have a reputation of 70 years of high-quality, Old World […]
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Attempting to keep up with Google’s algorithm updates, given that they have thousands per year, can feel like a Sisyphean task. As soon as you think you’ve got it, more changes start rolling at you. At SJC, we’ve got our eye on the algorithm changes that may impact your SEO strategy in 2022, so check […]
It’s probably been a few years, or even a few decades since someone asked you what your favorite color is. It’s usually a childhood playground topic, left alone once you enter the realm of deserted island games where book and movie preferences seem to sum up your personality in a more satisfying way. Or do […]
Bee and Thistle, a gift and home goods store in St. Joseph, opened on Frederick Avenue. this time last year. With home décor for every style, you can’t go in their store without finding something perfect for your home. And with endless options, you are more likely to come home with several new items to add […]
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It’s estimated that by 2022, more than 80% of Internet traffic will be videos. According to Cisco, that’s 15 times higher than it was in 2017. Part of that increase is due to consumers relying on video to make informed choices on products and services they purchase, which is why businesses have year after year […]
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If it’s been a while since you’ve updated your website, you may be wondering what new web design trends are shaping how companies present themselves online. There are some key elements to focus on, along with a little fun thrown in: Mobile Optimization: It’s been a long time since mobile overtook desktop Internet use (it’s […]
The coffee date is a low level of commitment for a first date. You always have an excuse in your back pocket, like a last-minute meeting or an errand that just popped up. If things don’t go well, nobody loses face and you just move on. In the marketing world, the equivalent of the coffee […]
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Your competitors would really rather you didn’t try video marketing. Not only could it improve your brand awareness and take away some of their voice on social media, but it can even drive sales conversions away from their company to yours. A new survey from Animoto illustrates the power that video marketing carries, including responses […]
Read More… from What Brands Using Video Marketing Don’t Want You to Know