Marketing Musings
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If it has been a few years since you’ve updated your website, you’re likely due for a refresh. Much has changed in how websites are used, but also the role they play for your business. Here are four reasons you should invest in user-friendly website design: Speed: If your website has a lot of slow-loading […]
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In case you hadn’t heard (although we’re pretty sure you did), the Kansas City Chiefs will return to St. Joseph this month for Chiefs Training Camp! We know what you’re thinking, “what does Chiefs Training Camp have to do with marketing and SJC Marketing in particular?” Nothing, really. But we’re Chiefs fans, and having it […]
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Are you experiencing less engagement with your Facebook Marketing lately? While Facebook is the third most-visited website behind Google and YouTube, it’s still difficult to build a large following. There’s just a lot of competition out there, which means you need to re-evaluate how you’re using the platform. Algorithms are constantly changing and a recent […]
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Have you done any marketing on YouTube? You might think that this channel isn’t the right place for your small business marketing because you don’t produce anything that would require the ever-popular “explainer videos,” but you could be missing an opportunity. YouTube is a great space for connecting with your audience in a more personal […]
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People of All Colors Succeed or POAC Succeed is a local organization with the goal of closing the gap between injustice and equality and sparking courageous conversations for change. The nonprofit was started in 2019 by northwest Missouri native Jamie Grayson. After a career in the financial industry, he started the organization to combat discrimination […]
If it’s been a few years since you last made changes to your website, it might be time to consider an updated website design. You may not require a lot of time to look for specific areas that could use some adjustments. From the user experience to content creep, website speed to plugin issues, there […]
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It’s time to launch your new fiscal year, and it’s no secret that the headlines are buzzing with talk of a recession. From a bear market to inflation to rising interest rates, everyone seems convinced that the economy is due for a bit of a fizzle. So what does this mean for your marketing? You’re […]
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Fireworks, a picnic at the park and sparklers in the backyard. It’s all part of a traditional 4th of July celebration. But this morning, while you sip your Monday Morning Coffee, maybe you’re itching to introduce a new tradition into your celebration today. Here are some ideas that may be totally different than things […]
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There are a number of social media platforms to utilize to market your company, but you can’t invest time and resources into all of them. How do you decide which are your most strategic choices for connecting with likely buyers? There’s a good chance that LinkedIn marketing could be a good fit, but here’s how […]
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Digital marketing has taken the world by storm. Consumers are being engaged more regularly with digital marketing, which improves loyalty, and they’re also targeting the right audience while generating more leads. Does this mean the traditional marketing strategy is dead? Far from it! Just ask people who ditched traditional marketing when they discovered all the […]
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