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Marketing Musings

A computer on a desk with a cup of coffee nearby. The screen of the computer says, "User Interface."
Why Website Design Is Crucial for Your Business

It is estimated that a new website is launched every three seconds. And with more than a billion websites currently live, there is intense competition to get yours recognized by potential customers. Website design for businesses is key because a potential customer will begin forming an opinion about your site in roughly 0.05 seconds. Say […]

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Website Design and Your Visitors: Create a Site With Customers in Mind

Your website is one of more than a billion in existence and, on average, one new site is launched every second of every day. What are you going to do to make yours competitive? Nearly 30% of business today is being conducted online, pointing to the preference of consumers to make their business transactions easy […]

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A woman sits at a desk looking at a monitor with a website on the screen.
Does Your Web Design Accurately Represent Your Brand?

First impressions are crucial, and for consumers, their first interactions with a brand are usually through the company website. Now is the time to take a step back and take an objective look at your website – is it accurately representing your brand or is it time to rethink your web design? Maybe you ran […]

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Web Design Tips for a Better User Experience

While web design trends come and go, the majority of people want a browsing experience that is easy to navigate. There is a lot of room for creativity, but your web design should provide clear information and a pleasant encounter with your brand. So what should you make sure to focus on in your web […]

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When Was the Last Time You Updated Your Website Content?

A few years ago you often heard the phrase “content is king” among marketing experts. The phrase became cliche but the sentiment behind it is still 100% relevant. Without a keen eye for developing website content that is relevant to your target audience, your website will miss the mark. There are many good reasons to […]

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From a compelling landing page to accessibility for all users, good website design takes a multi-faceted approach.
Why Website Design Is More Important Than Ever

The user experience is crucial today, as company websites serve as the foundation for engagement between the brand and the customer. Anything less than a smooth experience can spoil a potentially long relationship. Effective website design provides security assurances, a streamlined experience, optimized SEO, scalability and much more. While there are best practices that all […]

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Quality web design is key to engaging consumers on your website.
Web Design That Invites Your Visitors to Stick Around

Today’s digital landscape is busy, crowded and full of varying elements that compete for consumers’ attention. If you want to cut through the noise and make your website stand out, you have to make web design a top priority. Strongly designed websites enhance user engagement, which means that when they land on your site, they […]

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Your SEO shouldn’t come at the expense of user experience, and, in most cases, user experience helps SEO.
SEO and User Experience are Related

Since DNA testing kits became widely available, there have been plenty of surprises. Maybe yours were relatively mild, such as finding out your ancestry was more Irish than German. Or maybe you came across a shocking discovery, like a cousin you didn’t know existed. For some marketers, that’s what happens when they begin to look […]

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Bring your web development to the next level and see immediate improvement in multiple areas.
Are You Placing a Priority on Web Development?

Best practices in marketing are always evolving and new technology arrives constantly. Nobody knows this better than a web development expert. Staying up-to-date means keeping tabs on consumer preferences and new technology, but there are a handful of foundations that will always be important, including load speed and ease of navigation. Regularly evaluating your website […]

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Considering a website redesign? It’s a good idea to know what you should prioritize for SEO purposes.
6 Elements for a Successful Website Redesign

If it’s been a while since your last website redesign, a few things have probably changed. For instance, you probably already know that most Internet use happens on mobile devices, not desktops. But you may be wondering if blogging is still a thing and whether you need to change anything in your search engine optimization […]

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