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Marketing Musings

You’ve got a marketing strategy, but your strategy burns out fast like a sparkler on the 4th of July.
Fireworks and Marketing: Creating a Display Worth Watching

It’s hot, muggy and you’re sticky with sweat and bug spray. Your stomach is expressing its disapproval of today’s diet of hot dogs and chips and you’re pretty sure you’re going to oversleep for work tomorrow. But there’s no way you’d miss the 4th of July fireworks display. You might not have heard that a […]

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Don’t fall victim to a stagnant marketing strategy. Stay flexible and roll with the changes
Creating a Marketing Strategy That Evolves Throughout the Year

Being intentional and mapping out your marketing strategy is key to meeting your business goals but you also need to remain flexible as the year progresses. Things evolve at such a rapid clip, it’s difficult to sit on a plan without making amendments to roll with your business and marketing trends. This flexibility allows for […]

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It's Take Your Marketing Team to the Beach Day!
Why Your Marketing Team Might Need a Day at the Beach

Waves crashing. Sand between your toes. Pina colada in your hand. Your laptop, situated perfectly so you don’t miss too much of the view. SJC Marketing is at the beach, but just because there’s a view doesn’t mean there’s not a place for marketing. There’s always room for marketing. And it turns out that marketing […]

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Maintaining marketing efforts during a recession can keep your brand at the top of consumers’ minds.
What Smart Brands Know About Marketing During a Recession

Budgets are at the center of every conversation when economic times are tough. Being fiscally responsible is always prudent, but should you pull back on your marketing efforts during a recession? While some argue that we’re not yet currently in a recession, these are trying economic circumstances with high inflation rates and a rocky stock […]

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How Big Data is Improving the Big Game

Whether you’re in it for the excuse to unapologetically eat wings and nachos for hours, to check out the commercials or to actually sit down and watch the game, the experience is bound to be your best ever. Why? Because of Big Data. You should know by now that Big Data is playing a role […]

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Outsourcing your marketing may seem costly at first, but the value will quickly offer a positive return on investment.
The Value of Outsourcing Your Marketing Vs. Hiring a Marketing Person In-House

As your business grows, you may begin considering hiring a marketing specialist. But what if there’s a smarter solution? Outsourcing your marketing offers access to a whole team of specialists and experts, something you’ll never achieve through the hiring of a single employee.  The benefits of an agency over a single internal employee: You get […]

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Take the leap into a new small business marketing strategy and gain new customers.
Is It Time For Something Different For Your Small Business Marketing?

Trying something new in your small business marketing doesn’t have to feel risky or make you feel like you’re going out on a limb. Pushing your strategy a bit outside your comfort zone can enable you to reach new segments of your market and more effectively engage with customers. Maybe trying something new has been […]

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Ooh, just what you always wanted: a brand-new marketing strategy from SJC Marketing!
The Gift on Every Business Owner’s List

You can see the panic. You don’t even have to look closely. It’s in their eyes, it’s in the fidgety twitch they get when they’re in a conversation too long or in the sleep-deprived way they clutch their coffee cup as if it’s a survival technique. That’s right, it’s holiday shopping season. If you felt […]

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Video marketing is expected to expand in 2023, but many companies aren’t ready.
The Most Coveted Part of Video Marketing

A dedicated videographer? Better equipment? Nope. The thing that companies wish they had most is a solid video marketing strategy. That’s one of the major findings of the 2022 Video & Visual Storytelling Survey conducted by the Content Marketing Institute. The survey revealed that only 12% of respondents believe their team is making the most […]

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How do You Wrap a Marketing Strategy?

The end of the year is right around the corner, and as happens this time of year, people are starting to buzz about the gifts they’ll buy and the gifts they hope to receive. You may be wondering just how much hinting you’ll have to do to get someone to surprise you with a marketing […]

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