Marketing Musings
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Budgets are at the center of every conversation when economic times are tough. Being fiscally responsible is always prudent, but should you pull back on your marketing efforts during a recession? While some argue that we’re not yet currently in a recession, these are trying economic circumstances with high inflation rates and a rocky stock […]
Read More… from What Smart Brands Know About Marketing During a Recession
Whether you’re in it for the excuse to unapologetically eat wings and nachos for hours, to check out the commercials or to actually sit down and watch the game, the experience is bound to be your best ever. Why? Because of Big Data. You should know by now that Big Data is playing a role […]
As your business grows, you may begin considering hiring a marketing specialist. But what if there’s a smarter solution? Outsourcing your marketing offers access to a whole team of specialists and experts, something you’ll never achieve through the hiring of a single employee. The benefits of an agency over a single internal employee: You get […]
Read More… from The Value of Outsourcing Your Marketing Vs. Hiring a Marketing Person In-House
Trying something new in your small business marketing doesn’t have to feel risky or make you feel like you’re going out on a limb. Pushing your strategy a bit outside your comfort zone can enable you to reach new segments of your market and more effectively engage with customers. Maybe trying something new has been […]
Read More… from Is It Time For Something Different For Your Small Business Marketing?
You can see the panic. You don’t even have to look closely. It’s in their eyes, it’s in the fidgety twitch they get when they’re in a conversation too long or in the sleep-deprived way they clutch their coffee cup as if it’s a survival technique. That’s right, it’s holiday shopping season. If you felt […]
A dedicated videographer? Better equipment? Nope. The thing that companies wish they had most is a solid video marketing strategy. That’s one of the major findings of the 2022 Video & Visual Storytelling Survey conducted by the Content Marketing Institute. The survey revealed that only 12% of respondents believe their team is making the most […]
The end of the year is right around the corner, and as happens this time of year, people are starting to buzz about the gifts they’ll buy and the gifts they hope to receive. You may be wondering just how much hinting you’ll have to do to get someone to surprise you with a marketing […]
Is it time to outsource your marketing? You may have noticed that you just don’t have the time or energy to engage in marketing activities, but you have reservations about outsourcing: How will they know my business well enough? What if it’s outside my budget? How do I choose an outsourcing partner? These are all […]
Read More… from 4 Reasons it’s Time to Outsource Your Marketing
Digital marketing has taken the world by storm. Consumers are being engaged more regularly with digital marketing, which improves loyalty, and they’re also targeting the right audience while generating more leads. Does this mean the traditional marketing strategy is dead? Far from it! Just ask people who ditched traditional marketing when they discovered all the […]
Read More… from Use the Hybrid Approach in Your Marketing Strategy
Whether you love the human-interest stories, the thrill of the competition or the after-hours interviews with athletes, it was almost impossible not to get caught up in the ’22 Winter Olympics in Beijing. And it’s no surprise that you found yourself being reminded of marketing over and over as you watched the events unfold. Wait, […]
Read More… from 4 Surprising Ways Marketing is Like the Olympics