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Can summer 2026 be a defining moment for local business marketing strategies? The eyes of the world will be on North America as the biggest global sporting event takes place in June and July next year. Eleven U.S. cities will host, including nearby Kansas City, which means real-time worldwide media exposure for the St. Joe […]
Read More… from Your Marketing Content and the Global Soccer Stage: Driving Local Business Impact
If you’ve struggled to develop an effective hashtag strategy and are questioning hashtag relevance in your 2025 social media marketing efforts, you’re not alone. But does that mean hashtags are no longer effective? There is growing evidence to suggest that keyword-rich captions are more valuable than hashtags to help reach. Further evidence suggests that the […]
Read More… from How to Use Hashtags in Your Social Media Marketing in 2025
In today’s competitive market, reaching the right audience at the right time is key for marketing success. Geofencing, a location-based marketing strategy, allows you to target your audience with precision by delivering ads, notifications or promotions when they enter a specific geographic area. Whether you’re a local business looking to drive foot traffic or a […]
Read More… from Give Your Business a Competitive Edge With Geofencing
It pays to stay on top of your website design, but don’t forget other important aspects of website management, like ensuring your domain name is still yours. The following anecdote about Google briefly losing rights to its name is a reminder that even massive tech companies are not immune to tech mistakes. A former Google […]
Imagine you’re walking through a busy farmer’s market, but instead of sitting back in their chairs, patiently waiting for customers to fill their baskets with produce, the farmers are screaming about how their goods are better than others in the market. Would this make you want to head in their direction and purchase from them? […]
Read More… from Get Your Brand Noticed With Content Marketing
Consumers spend so much time online today that it can be difficult to track how your digital marketing efforts can reach them. Tracking consumer behaviors is an integral part of developing meaningful content, but to do it correctly, many variables need to be considered. For example, where do consumers go to educate themselves on products […]
Read More… from Increase Engagement With This Digital Marketing Strategy
When you’re designing a marketing strategy, there are the heavy hitters you likely never forget to include, like content and social media marketing. You wouldn’t miss incorporating a keyword strategy or email marketing. But there’s a great element of any strategy that often gets overlooked: landing pages. Landing pages are a great strategic tool that […]
Investing in your search engine optimization (SEO) helps improve your rankings on Google and other search sites. But how do you know what is most valuable for you to focus on? Following recommended practices for improving your ranking is a good place to begin. On these lists for SEO best practices, you’ll see advice about […]
It can be fun to think about a rebrand: fresh colors, a new logo and a lot of excitement around sharing the news. Jumping into a rebrand process without fully thinking through it is a lot like having a wedding because you want a wedding, but you didn’t realize you were also getting a marriage. […]
It’s hot, muggy and you’re sticky with sweat and bug spray. Your stomach is expressing its disapproval of today’s diet of hot dogs and chips and you’re pretty sure you’re going to oversleep for work tomorrow. But there’s no way you’d miss the 4th of July fireworks display. You might not have heard that a […]
Read More… from Fireworks and Marketing: Creating a Display Worth Watching