Marketing Musings
What We Write
Have you ever had to wipe away tears after a commercial? You feel sort of silly. It’s just marketing, after all. You quickly reach for a tissue and wipe away the evidence. Whether it’s Folgers’ “Peter Comes Home for Christmas” or the famous “I’d Like to Buy the World a Coke” commercial, there are brands […]
Read More… from Marketing Without Manipulation: A How-To Guide
You’ve been working at your content marketing for a while, posting regular blogs and producing video content, even throwing in an infographic here and there. But it’s not producing the results you anticipated, and you’re wondering why. Here are four steps you can take to update your content marketing strategy: Change Your Voice: In this […]
It’s expected that we’ll see a data increase to 163 zettabytes by 2025, which is 10 times as much as what existed in 2016. Despite the massive amounts of data companies generate, too many are failing to capitalize on the benefits of analysis to build a strong marketing strategy. Since the early 1990s, the amount […]
Read More… from Using Data to Inform Your Marketing Strategy
Content marketing is at its best when it has a solid strategy behind it. Your team has agreed-upon goals, a vibrant list of topics and mix of formats and a reliable calendar that ensures consistency. You might bump along for months or even years, enjoying high levels of engagement and an increasingly valuable reputation for […]
Read More… from When Should You Pivot Your Content Marketing Strategy?
When you’re selling something that has a clear age bracket, such as arthritis treatments, birthing classes or college scholarship advising, you’re focused on messaging that is exactly right for a certain age range. But in a lot of marketing contexts, generational considerations may be overlooked. Maybe you sell a service, such as home renovation design, […]
Think about the last time you watched a YouTube video and the introductory ad popped up. What did you do, skip it? Or did you allow it to play? Thinking about what your action was and why you did it can be a good first step to breathing new life into your video marketing strategy. […]
Read More… from Your Guide to Rejuvenating Your Video Marketing Strategy
Why do you need content marketing in your strategy for reaching your marketing goals? Is it worth the effort? According to the “State of Content Marketing 2022,” 97% of organizations use content marketing. Why? Because it is what consumers want. Consumers don’t engage with brands that just produce sales ads. Instead, successful marketing focuses on […]
Read More… from 3 Reasons Why You Should Invest in Content Marketing
Trying something new in your small business marketing doesn’t have to feel risky or make you feel like you’re going out on a limb. Pushing your strategy a bit outside your comfort zone can enable you to reach new segments of your market and more effectively engage with customers. Maybe trying something new has been […]
Read More… from Is It Time For Something Different For Your Small Business Marketing?
The Content Marketing Institute just released its 2022 Content Marketing and Visual Storytelling Survey, and there’s clear information about the future of video content and its role in your marketing strategy: 73% of marketers say video is growing in importance. But 88% say they aren’t using video to its full potential. So, what’s needed? According […]
Read More… from 3 Formats to Include in a Solid Video Marketing Strategy
If your company was established in the past decade, it’s possible that digital marketing has been the only paid advertising you’ve done. But should you be including direct marketing via mail as a part of a comprehensive marketing strategy? According to the “Sequel Direct Mail Trends Report: Q4 2021,” the use of direct mail has […]