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If your social media marketing strategy hasn’t evolved in recent years, now is the time to reassess your approach. Many marketers have continued to depend heavily on organic reach, only to experience diminishing returns. Regardless of the platform, each is designed to prioritize paid content to profitability, making it increasingly difficult for organic posts to […]
It is important to evaluate all potential platforms when developing your social media marketing strategy. One of the main considerations should be where your target audience invests the most time and attention. While TikTok continues to grow in popularity, it still lags behind other established platforms. The key question to consider is whether short-form video […]
Read More… from Is There Value in TikTok as a Part of Your Social Media Marketing Strategy?
In past years of social media marketing, heavy use of hashtags was often viewed as a strategy to increase visibility and, in many cases, it was effective. Today, however, algorithms have grown more sophisticated, and research indicates that hashtags now play a much smaller role in content discovery. Instead, factors such as relevance, quality and […]
Read More… from Do Hashtags Still Matter in Social Media Marketing?
If you’ve struggled to develop an effective hashtag strategy and are questioning hashtag relevance in your 2025 social media marketing efforts, you’re not alone. But does that mean hashtags are no longer effective? There is growing evidence to suggest that keyword-rich captions are more valuable than hashtags to help reach. Further evidence suggests that the […]
Read More… from How to Use Hashtags in Your Social Media Marketing in 2025
Maybe things are going fairly well with your social media marketing, but a question has been on your mind: should you be more deliberate about balancing organic and paid social media efforts? The answer, of course, is yes, always! Here’s your guide to when each one is most advantageous to your business: Organic Social Media […]
Read More… from Social Media Marketing: Organic or Paid Social?
Understanding your target audience and ensuring they are well-informed about your brand, company culture, mission, and offerings is essential. Social media marketing is a powerful tool to accomplish these goals—and more. With every purchase, there is a journey behind it. Some of these journeys are incredibly brief, mostly when associated with impulse buys, while others […]
Read More… from Unlocking the Value of Social Media Marketing for Your Brand
You’ve dabbled. You’ve posted. You’ve even run a few polls, contests and a live Q&A. But have you developed a social media marketing strategy? If you’re shrugging, raising one eyebrow or looking up at the ceiling like the answers might be there, it’s probably safe to say that you haven’t put a whole lot of […]
Instagram Reels has been around for five years, and in that time, it has become a powerful tool for marketers. For social media users, Reels stand out above other video formats. According to Google Trends, Instagram Reels are shared 24% more than other video formats. But what is the attraction? Here are a few things […]
Read More… from Are You Using Instagram Reels as a Part of Your Social Media Marketing?
Brands in all industries attempt to build trust with current and potential customers through social media marketing, but not all brands do it effectively. Real progress is achieved only through genuine and authentic efforts. Why is authenticity so important in today’s hyperconnected world? Simply put, consumers aren’t passively consuming social media—they are highly discerning and […]
Read More… from The Power of Authenticity in Social Media Marketing
Consumer tastes evolve over time, but one constant is their desire for meaningful content that entertains and educates. But which platforms will be the most meaningful for social media marketing efforts in 2025? Also, will the tone of the message need to change significantly from what it was in 2024? Stay tuned, we have the […]
Read More… from Social Media Marketing Tips for Better Engagement in 2025