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Search Results for: social media marketing

Is There Value in TikTok as a Part of Your Social Media Marketing Strategy?

Posted on October 14, 2025 (September 22, 2025) by sjceditor

It is important to evaluate all potential platforms when developing your social media marketing strategy. One of the main considerations should be where your target audience invests the most time and attention. While TikTok continues to grow in popularity, it still lags behind other established platforms. The key question to consider is whether short-form video […]

Posted in Social Media MarketingTagged social media strategies, social media trends

Do Hashtags Still Matter in Social Media Marketing?

Posted on September 23, 2025 (August 25, 2025) by sjceditor

In past years of social media marketing, heavy use of hashtags was often viewed as a strategy to increase visibility and, in many cases, it was effective. Today, however, algorithms have grown more sophisticated, and research indicates that hashtags now play a much smaller role in content discovery. Instead, factors such as relevance, quality and […]

Posted in Social Media MarketingTagged hashtag, social media trends

How to Use Hashtags in Your Social Media Marketing in 2025

Posted on August 26, 2025 (July 24, 2025) by sjceditor

If you’ve struggled to develop an effective hashtag strategy and are questioning hashtag relevance in your 2025 social media marketing efforts, you’re not alone. But does that mean hashtags are no longer effective? There is growing evidence to suggest that keyword-rich captions are more valuable than hashtags to help reach. Further evidence suggests that the […]

Posted in Social Media MarketingTagged hashtag, How To

Social Media Marketing: Organic or Paid Social?

Posted on June 17, 2025 (May 20, 2025) by sjceditor

Maybe things are going fairly well with your social media marketing, but a question has been on your mind: should you be more deliberate about balancing organic and paid social media efforts? The answer, of course, is yes, always! Here’s your guide to when each one is most advantageous to your business: Organic Social Media […]

Posted in Social Media MarketingTagged marketing goals, marketing tools, social media trends

Unlocking the Value of Social Media Marketing for Your Brand

Posted on May 22, 2025 (April 24, 2025) by sjceditor

Understanding your target audience and ensuring they are well-informed about your brand, company culture, mission, and offerings is essential. Social media marketing is a powerful tool to accomplish these goals—and more. With every purchase, there is a journey behind it. Some of these journeys are incredibly brief, mostly when associated with impulse buys, while others […]

Posted in Social Media MarketingTagged branding strategies, customer engagement, lead generation

5 Stats That Demonstrate Why Social Media Marketing Could Be Key to Marketing Success

Posted on March 27, 2025 (March 10, 2025) by sjceditor

You’ve dabbled. You’ve posted. You’ve even run a few polls, contests and a live Q&A. But have you developed a social media marketing strategy? If you’re shrugging, raising one eyebrow or looking up at the ceiling like the answers might be there, it’s probably safe to say that you haven’t put a whole lot of […]

Posted in Social Media MarketingTagged social media strategies, social media trends

Are You Using Instagram Reels as a Part of Your Social Media Marketing?

Posted on March 20, 2025 (March 3, 2025) by sjceditor

Instagram Reels has been around for five years, and in that time, it has become a powerful tool for marketers. For social media users, Reels stand out above other video formats. According to Google Trends, Instagram Reels are shared 24% more than other video formats. But what is the attraction? Here are a few things […]

Posted in Social Media MarketingTagged Instagram marketing, marketing tools

The Power of Authenticity in Social Media Marketing

Posted on February 11, 2025 (January 27, 2025) by sjceditor

Brands in all industries attempt to build trust with current and potential customers through social media marketing, but not all brands do it effectively. Real progress is achieved only through genuine and authentic efforts. Why is authenticity so important in today’s hyperconnected world? Simply put, consumers aren’t passively consuming social media—they are highly discerning and […]

Posted in Social Media MarketingTagged social media content, social media strategies

Social Media Marketing Tips for Better Engagement in 2025

Posted on January 14, 2025 (December 30, 2024) by sjceditor

Consumer tastes evolve over time, but one constant is their desire for meaningful content that entertains and educates. But which platforms will be the most meaningful for social media marketing efforts in 2025? Also, will the tone of the message need to change significantly from what it was in 2024? Stay tuned, we have the […]

Posted in Social Media MarketingTagged social media strategies, social media trends

Know Your Audience When You Plan Your Social Media Marketing

Posted on December 17, 2024 (November 25, 2024) by sjceditor

Consumers spend an average of two and a half hours a day on social media sites. And even though privacy concerns and various other controversies stir, Americans are holding fast to their preferred sites. According to Pew Research, YouTube and Facebook are the most popular sites. Does that mean you need to spend more time […]

Posted in Social Media MarketingTagged customer engagement, social media strategies

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