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Search Results for: social media marketing

Unlocking the Value of Social Media Marketing for Your Brand

Posted on May 22, 2025 (April 24, 2025) by sjceditor

Understanding your target audience and ensuring they are well-informed about your brand, company culture, mission, and offerings is essential. Social media marketing is a powerful tool to accomplish these goals—and more. With every purchase, there is a journey behind it. Some of these journeys are incredibly brief, mostly when associated with impulse buys, while others […]

Posted in Social Media MarketingTagged branding strategies, customer engagement, lead generation

5 Stats That Demonstrate Why Social Media Marketing Could Be Key to Marketing Success

Posted on March 27, 2025 (March 10, 2025) by sjceditor

You’ve dabbled. You’ve posted. You’ve even run a few polls, contests and a live Q&A. But have you developed a social media marketing strategy? If you’re shrugging, raising one eyebrow or looking up at the ceiling like the answers might be there, it’s probably safe to say that you haven’t put a whole lot of […]

Posted in Social Media MarketingTagged social media strategies, social media trends

Are You Using Instagram Reels as a Part of Your Social Media Marketing?

Posted on March 20, 2025 (March 3, 2025) by sjceditor

Instagram Reels has been around for five years, and in that time, it has become a powerful tool for marketers. For social media users, Reels stand out above other video formats. According to Google Trends, Instagram Reels are shared 24% more than other video formats. But what is the attraction? Here are a few things […]

Posted in Social Media MarketingTagged Instagram marketing, marketing tools

The Power of Authenticity in Social Media Marketing

Posted on February 11, 2025 (January 27, 2025) by sjceditor

Brands in all industries attempt to build trust with current and potential customers through social media marketing, but not all brands do it effectively. Real progress is achieved only through genuine and authentic efforts. Why is authenticity so important in today’s hyperconnected world? Simply put, consumers aren’t passively consuming social media—they are highly discerning and […]

Posted in Social Media MarketingTagged social media content, social media strategies

Social Media Marketing Tips for Better Engagement in 2025

Posted on January 14, 2025 (December 30, 2024) by sjceditor

Consumer tastes evolve over time, but one constant is their desire for meaningful content that entertains and educates. But which platforms will be the most meaningful for social media marketing efforts in 2025? Also, will the tone of the message need to change significantly from what it was in 2024? Stay tuned, we have the […]

Posted in Social Media MarketingTagged social media strategies, social media trends

Know Your Audience When You Plan Your Social Media Marketing

Posted on December 17, 2024 (November 25, 2024) by sjceditor

Consumers spend an average of two and a half hours a day on social media sites. And even though privacy concerns and various other controversies stir, Americans are holding fast to their preferred sites. According to Pew Research, YouTube and Facebook are the most popular sites. Does that mean you need to spend more time […]

Posted in Social Media MarketingTagged customer engagement, social media strategies

Social Media Marketing Ideas for Improved Engagement

Posted on September 26, 2024 (September 2, 2024) by sjceditor

Social media evolves with consumer demands. Companies building their social media marketing strategies around these demands create a platform for long-term customer satisfaction. The 2023 Sprout Social Index Report provides data for creating more consistent content for social media campaigns. Some interesting takeaways around consumer usage include the following: 68% of consumers use social to […]

Posted in Social Media MarketingTagged social media content, social media strategies

Social Media Marketing and Your Audience

Posted on September 10, 2024 (August 23, 2024) by sjceditor

Social media trends are constantly evolving. User preferences come and go, but it’s important to pay attention and adapt by using the latest social media marketing tools and distributing content in the places where your audience is spending time. A recent survey by Sprout Social of more than 500 social media marketing experts shows they’re […]

Posted in Social Media MarketingTagged social media strategies, social media trends

Social Media Marketing in 2024

Posted on March 7, 2024 (February 19, 2024) by sjceditor

The social media marketing landscape changes over time, but what’s in store for 2024? Will the rise of TikTok continue as it has over the last few years or will it face more controversy and end up being abandoned by many? What about YouTube and Facebook – will they continue to be powerhouses for companies […]

Posted in Social Media MarketingTagged social media strategies, social media trends

Social Media Marketing Trends for Better Engagement

Posted on October 24, 2023 (October 3, 2023) by sjceditor

The dominant social media channels have remained largely the same for a while, save for TikTok, which is a relative newcomer at seven years old. Yet social media marketing tactics evolve quite frequently. To keep your engagement levels where you want them, it pays to keep track of trends and how they should inform your […]

Posted in Social Media MarketingTagged social media strategies, social media trends

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