Marketing Musings
What We Write
As you sip on your coffee on this Monday morning, think about where it came from. Did you brew a pot in your kitchen or did you go out and grab your cup of joe from a coffee shop? If you went out for your coffee, many would say they went with a well-known brand […]
Read More… from Monday Morning With the Coffee Shop That Exudes Friendliness
The factors that impact your ranking are all included in your search engine optimization (SEO) strategy, but thanks to Google, SEO is never an item you can check off your list as “done.” Its algorithms change often and you should recognize new technology impacting how consumers interact with your website. Here are four trends affecting […]
The Facts on Visual Search If you’ve been reading all the beginning-of-the-year guesses about which digital marketing trend will be the hottest in 2019, you’ve likely come upon a few articles about visual search, and there is some data to back up these claims. Research from ViSenze, a company powering visual commerce, found that 62% […]
Read More… from Which Digital Marketing Trend is Really Big in 2019?
A More Tactful Approach to Social Media Branding If your social media outreach resembles spam, you’ve likely jumped on the automation bandwagon and failed to read the etiquette guidelines along the way. Social media trends have included automation for some time now, but it takes tact and a measured approach to use it correctly. Automation […]
Read More… from Automation Makes the List for Top Social Media Trends for 2019
Your Website Design Strategy Plays a Key Role in SEO Think about how much time you spend on your mobile phone compared to your desktop or laptop computer. Now, think about how the average consumer is using their mobile device(s). It becomes obvious that your approach to website design must cater to a mobile-friendly focus. […]
Read More… from How Does Your Website Design Affect Your SEO?
The pressure to get just the right thing for your special someone. The pressure just to have a special someone, even if it’s only for one day. It’s a holiday that is beloved by a few, hated by many and tolerated by the rest of us. Americans spend an average of $147 on Valentine’s Day, […]
Read More… from Monday Morning Coffee With The Savvy Lady at the Heart of Your $147 Valentine’s Day
As technology advances, customers demand more and more from their experience with your brand. They don’t want to just be able to find your company online; they want a satisfying interaction, with your user interface acting as a friendly guide around your company. Think your user interface is up to par? Consider these elements that […]
Customer Engagement Requires More Personalized Outreach Are you looking for some fresh ideas to give your Instagram marketing strategy a kick in the pants? Take a look at what Instagram Stories can do for you. Stories is a feature that allows users to post videos and photos that are only meant to be around for […]
Read More… from Make ‘Stories’ Your Go-To Tool for Instagram Marketing
Grow Your Email List With These Easy Steps Despite its old age, (email has been around for 47 years!) email manages to easily keep pace with newer digital technology like social media. An email marketing campaign remains an effective way to reach out to potential clients, offer promotions to your loyal customers and provide resources […]
Read More… from 5 Secrets to a Successful Email Marketing Campaign
In the early days of the Internet, the bar was set pretty low for website design. As long as you had your address and phone number listed somewhere across the Information Superhighway (remember that?), you were golden. Now it’s not enough to simply have a website with product descriptions and online purchase options, with an […]