Marketing Musings
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Pay-per-click (PPC) advertising comes at a cost, but it is proven to bring increased leads to your website. In fact, it’s estimated that people who click on an ad and come to your website are 50% more likely to make a purchase than those who arrive at your website through other means. If you want […]
Read More… from Boost Your Lead Generation and Capture More Valuable Targets With PPC
Your logo design is just one element of your branding, but it carries a lot of the weight when it comes to recognizability and communicating what you’re all about. We designed a new logo for FSB, a community bank, that helped them see a great return on their marketing investment that you really need to […]
When you operate a business in any community, it is important for you to be an active part of that community. This spring, one of our SJC Marketing team members had the privilege of serving our community by playing a role on the allocations subcommittee for the United Way of Greater St. Joseph. There are […]
Read More… from Monday Morning Coffee With the United Way of Greater St. Joseph
Your posts are witty, you share interesting blogs and you regularly log in to your social media accounts, ready to answer comments. Even with all this attention are you finding your social media marketing strategy is falling short of your expectations? Gray Manufacturing faced some social media challenges that might sound familiar to you, read […]
Read More… from 5 Reasons Your Social Media Marketing Strategy Is Not Hitting the Mark
Has your logo become invisible to you? Maybe you’ve seen it at the top of the letterhead, across your website and on every other piece of communication for so many years that you fail to see it anymore. If that’s the case, it’s time to consider your logo design and whether it’s time for a […]
Make that an iced coffee, please. That’s right, summertime is here. Your grocery cart is loaded with popsicles, everything smells of sunblock and sand is turning up in the weirdest places. Yes, your schedule might be filled with fun evenings by the grill and lazy weekends at the lake, but business is still happening. That […]
Read More… from Monday Morning Coffee: Sand and Sweat Edition
Opening your email inbox is becoming an awful lot like trekking out to your home mailbox: full of possibilities, but so often disappointing. That’s not because email marketing isn’t relevant; in fact, across every industry, the email open rate is 32%. It’s hard to find engagement like that in other channels. If you want to […]
Read More… from 6 Ways You Could Be Sabotaging Your Email Marketing Efforts
In their best form, infographics are an artistic, effective and clear way of putting information in front of your target audience. Infographic designs are definitely proving to be more in demand as audiences are presented with data all day long on their smartphones, tablet computers and desktops — they need an easy way to absorb […]
Read More… from 3 Steps to Infographic Design That Stands Out
What once started as four walls with no roof has turned into one of the newest places to grab a beer in St. Joseph, Missouri, and hang out with friends both old and new. River Bluff Brewing now occupies the long vacant building at 1224 Frederick Ave., opening in September of 2018. They offer a […]
Read More… from Monday Morning Coffee With River Bluff Brewing
Converting new leads, gaining new customers and attracting that new group of loyal followers is something all small businesses strive to do. Fortunately, that’s exactly what a high-quality podcast can achieve. Check out our tips on podcasting and see where it can take your marketing. And if you want a great podcast with lots of […]
Read More… from 3 Tips on Podcasting to Make Sure You Are Heard