Marketing Musings
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During the pandemic, a lot of popular local events were postponed, and people rarely got the chance to enjoy things as a collective. Much to the delight of creatives like ourselves, one of these events is returning this summer to downtown Kansas City, and it’s First Fridays! On the first Friday of each month, a […]
Read More… from Looking Forward to Friday While You Enjoy Your Monday Morning Coffee
The foundation of a strong Facebook marketing strategy for your business begins with a solid business page. A business profile is different than a personal page and offers unique features such as a “learn more” button, as well as a map for your location. There are many good reasons for jumping into Facebook marketing and […]
Read More… from Building a Solid Facebook Marketing Foundation With Your Business Page
Whether you’re posting on social media, crafting your monthly email newsletter or tapping away at your weekly blog, the foundation of your marketing is content marketing. More than a decade ago, brands had really just one option for attracting the notice of consumers, and that was through traditional advertising. It has its value, but advertising […]
Enjoying a popsicle while you watch the fireworks on Independence Day. Chasing down the ice cream truck between rounds of hopscotch with the neighborhood kids. Biting into a sandwich after a long morning walking around the zoo. Like any other season, summer is full of special foods that make it fun to look forward to […]
Read More… from Monday Morning Coffee with St. Louis Area Foodbank
Brands evolve over time. They sometimes change to meet customer needs or when the scope of business expands or retracts. Maybe you’re finding that you haven’t succeeded at differentiating yourself in the marketplace and are getting lackluster results. All of these situations could lead to discussions about a company rebranding effort. Outdated Branding Sometimes, company […]
Read More… from Have You Been Talking About Rebranding Your Company?
Many companies get into Facebook marketing with a “try-it-and-see” approach. You post a few things, see what sticks and have some fun trying it out. But you don’t want to stay in that mode. In order to connect with audiences and achieve a positive return on investment, you need strategic techniques that reliably deliver growth. […]
Read More… from Stats You Need to Know for Effective Facebook Marketing
“You can’t buy happiness. But you can buy pizza, and that’s kind of the same thing.” – Anonymous Everyone loves pizza, some people could eat it for every meal. Well, there’s a new pizza place in St. Joseph, Pizza Tascio. The New York-style pizzeria recently opened at 2201 Frederick Ave. and it is delicious! Eric […]
Looking for an easy way to get marketing information out to your target audience? Don’t discount infographics. If you’ve had lackluster results with yours, consider revamping your approach. Consumers become educated on their future purchases through many platforms. Given that consumers are highly visual, utilizing infographics in your content marketing strategy can be a key […]
Read More… from Are You Using Infographics as a Valuable Part of Your Content Marketing Strategy?
You might think of Twitter as being mostly a platform for brand awareness and community outreach. But there are some strategic Twitter marketing techniques that you could be using to drive conversions and growth: Think About Search: When you’re crafting a witty tweet, it may not be top-of-mind that your tweet may be the first […]
Read More… from 3 Tips For Twitter Marketing To Help Your Brand Stand Out
Maybe it’s indulging in that extra scoop of ice cream or snatching up a pricey leather tote that’s been on your wish list for months. Maybe it’s a round of golf with your buddies or a full day of watching ESPN….while eating an entire case of Red Hot Tamales. National Splurge Day is coming up […]