Marketing Musings
What We Write
Most locals know that St. Joseph takes care of its own. If asked to describe the feeling among business owners and community members, words like “committed” and “like family” would come up for sure. You can see this demonstrated in every corner of the city, but it shines even brighter among some individuals and their […]
Read More… from Monday Morning Coffee With Jen and Jay Martin
For several years, video has been gaining traction in small business marketing strategies, but if you’re like 40% of small businesses, you still haven’t tried it. You may have great reasons: your voice takes on a robot quality when you’re in front of the camera or you turn into Evan Baxter from Bruce Almighty. Maybe […]
Read More… from Let’s Talk About Why Videos Are Great for Small Business Marketing
When you carry out your marketing campaigns, you often get deep into company values, brand messaging and achieving just exactly the right look and feel for your brand. And that’s important. Sometimes, though, you will find the perfect opportunity to have some fun with your campaign. That’s what Native, a personal care brand, did in […]
Read More… from Have a Little Fun in Your Marketing Campaign
A great company can be determined by great leadership, efficient staff, innovation for the future and community involvement. But a unique few can also be described as a family atmosphere. In a company that treats each other like family, your ideas are just as important and valuable as the leader of the company, or the […]
Read More… from Monday Morning Coffee With Perka Hybrid Buildings
Many small businesses don’t have the budget to hire an in-house marketing team. But does that mean you should give up on marketing altogether? Of course not. Maybe you’ve been thinking about outsourcing to a marketing agency, but how do you know when it’s time? Here are five unmistakable signs that you need outside help: […]
Read More… from 5 Telltale Signs You Need to Hire a Marketing Agency
The last time you updated your web design, it was probably on a list of priorities or objectives for the year. You set a budget, completed the project and checked off that to-do item with a flourish. But things have changed. In the time since you’ve done an update, web design has become inextricable from […]
St. Joseph is lucky to have a large variety of organizations and charities serving our community. What makes these organizations and charities continue to grow and be successful are the volunteers who are there to lend a hand, host an event or simply be a voice to promote the charity. When we began to think […]
Read More… from Monday Morning Coffee With American Family Insurance Agent Don Tolly
There is a lot of information (and controversy) about how social media can’t truly have an impact on SEO because social media is constantly updating and the search algorithms aren’t exactly taking input from social media. Google has kept mum on the issue, but we already know a “like” on Facebook doesn’t factor in search. […]
Read More… from Your Social Media Marketing Can Play an Important Role in Boosting SEO
Most people are surprised to learn that the Pony Express lasted only a short 18 months and completed a mere 400 runs. It has a lasting legacy during a pinnacle moment in American communication, so it seems impossible that it was a short-lived, unprofitable venture. But the typical Pony Express rider embodies qualities that Americans […]
Read More… from Valuable Communication Lessons Your Brand Can Learn From the Pony Express
We all work hard and look forward to a day off. For many people, Labor Day is just a three-day weekend. An extra day off to have pool parties, BBQs and celebrate the end of summer. But the day was originally started as a way to remember and honor the plight of working-class people. It’s […]
Read More… from Savoring Our Monday Morning Coffee and Reflecting on Labor Day