Marketing Musings
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It’s Valentine’s Day! And it’s sure to be filled with lots of candy and treats. While examining all of the traditional Valentine’s treats, we came across that little box of candy conversation hearts that we all know so well from our early childhood days. The words on those tiny hearts have made such an impact […]
Read More… from Enjoy Your Monday Morning Coffee With Some Candy Hearts Today
Content marketing is often viewed as a method for generating more traffic. That’s definitely one of the perks of utilizing your content, but there is much more to gain, including a significant boost in brand awareness. If you’ve yet to focus on brand awareness, just know that when recognition increases, consumers begin to gain an […]
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Have you ever jumped on a social media marketing trend that was projected to be the “next big thing” that would land you more leads and get your brand out in front of the competition? While it’s good to keep your ear to the ground on such topics, some trends and predictions don’t live up […]
Read More… from Did Social Media Predictions for 2021 Hold Up to the Hype?
Do you love skating? What if you could find a store with your favorite skating accessories and also enjoy your favorite drink? Oh, and listen to some great music too? At St. Joseph’s newest combination skate store and bar, called Sk8bar, your favorite things have come together all in one place. You will find this […]
In the complex and confusing world of search engine optimization (SEO), one stable guideline has always been that visual content boosts ranking results. It makes sense: text-heavy sites are less dynamic. But what if your images are not doing a good job of improving your SEO? Imagine you hired a receptionist to greet callers in […]
Read More… from What the Highest-Ranking Sites Know About Images and SEO
Maybe it’s the fresh smell of a steady rain or the satisfaction of matching every pair of socks in your laundry. It might be clicking off the gas pump at exactly the dollar you planned to spend. Or it might be the smell of fresh coffee in the morning. Experts say that it’s not just […]
Read More… from It’s the Little Things in Life … And in Marketing
Ahh, coffee. Hot, blended, basic, fancy or otherwise – most of us can’t get enough. St. Joseph doesn’t disappoint when it comes to coffee choices, offering a growing number of coffee shops, each with its own creative spin on the humble-yet-powerful coffee bean. One newcomer to the coffee scene is Hazel’s at the American Electric […]
Read More… from Monday Morning Coffee With Hazel’s at the American Electric Lofts
You may be using social media marketing to announce events, share articles or present new products, but is there something more you should be doing? There are some pretty great strategic ways to use social media as a part of your more comprehensive marketing plan. Here are three you should consider: Social Media Marketing as […]
Read More… from What Role Does Social Media Play in Your Marketing?
One of the pitfalls of social media marketing is blindly chasing trends without careful incorporation into your strategy or measuring whether they are effective. A strategy based solely on trend-following would likely miss the mark for your brand. But you still have to be current, and that means choosing the best trends that are a […]
Read More… from 5 Trends in Social Media Marketing You Don’t Want to Miss
As the weather turns brisk and the football games garner more importance in the playoffs, there HAS to be a go-to spot for the best game-day wings. After all, is there a better comfort food than chicken wings? Many proud Kansas Citians believe a locally owned and operated eatery in the metro already has that […]