Marketing Musings
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Sand between your toes, a drink in your hand, the warm sun beaming down on you and beach volleyball games nearby. At this point, you’re probably wondering, “where is this beach and how soon can I get there!?” This setting isn’t far away, as all of this can be found at Volleys in St. Joseph. […]
It was a dark and stormy night. Okay, on Facebook it’s always blue-and-white: that weather-free, lighting-controlled atmosphere. But still, sometimes it’s easy to see a storm brewing with your social media marketing. People are complaining, they’re trashing your brand and you’ve got to respond. But what if the sentiment toward your brand isn’t quite so […]
Read More… from Unlock the Mysteries of Social Media Marketing Beginning With Social Listening
You’re about to launch a new business or a new product line, and your budget is tight. When it’s time to choose between investing in professional photography or other startup costs, how do you decide? After all, you’ve got a smartphone in every employee’s pocket, ready to snap a few shots of your new office, […]
Local business owners are always looking to provide something of variety for our community. And when you search for local entertainment for the whole family to enjoy, there are some great options, but not many that can be open year-round. The guys at The Axe Factor have changed that and have opened the newest family-fun […]
Read More… from Monday Morning Coffee With Illuminate Entertainment Center
When someone mentions your marketing strategy, do you chuckle as you picture the three Facebook posts you tossed up last year? Or maybe you started an email newsletter in January, but by June it had completely puttered out. These stops and starts are common among small businesses. You might be surprised to learn that forming […]
Read More… from 4 Questions to Jump-Start Your Marketing Strategy
Social media is hyped as a great way to connect with your target audience, but have you ever found meeting your engagement goals on Instagram to be a little more elusive than you’d hoped? Check out these Instagram marketing tips and start making some headway. The Visual Medium The main thing you have to keep […]
Read More… from Instagram Marketing Tips to Get More Eyes On Your Brand
Celebrating National Pet Day With Monday Morning Coffee Monday, April 11 is National Pet Day, and while your initial decision to get a pet may have had nothing to do with your health, it turns out that in addition to little Fido’s irresistible puppy eyes, he may be helping you boost both your physical and […]
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Keeping up with the intricacies of search engine optimization (SEO) can make your head spin, but if you stand back just a bit, there are broader trends that shape how websites and content should be designed. For instance, even though it’s required some tweaks, you know that regularly posting new content, prioritizing mobile-friendly design and […]
Everyone has a story. It’s true of people, but it’s also true of brands. Your story is one of your most powerful tools for connecting with your audience. You may think that your business is too practical to have a compelling story. Maybe you are a title company, a tax attorney or a medical supplies […]
Everyone loves dogs, right? Even the dads, who begrudgingly give in to their kids’ plea for a new four-legged family member, become best friends with the dog they never wanted. It’s seemingly human nature to develop a bond with your dog that can’t quite be explained, but certainly cannot be broken. Fantastic Fido’s has been […]