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Ninety-five percent of B2B buyers say they use videos to help inform them before making a purchase. According to a study titled “B2B Video Marketing: The Power of Video in the B2B Buyer’s Journey,” 70% of B2B buyers say video is more useful to them than in-depth reports, webinars, infographics or white papers for creating […]
What do fishing and lead generation have in common? If you have spent time developing a lead generation strategy, you know that it more closely resembles fly fishing than casting a big net out to sea. Maybe your experiences with fishing haven’t been very successful. From a mess of tangled lines to the frustration of […]
Since February 2015, June 6 has been celebrated as Higher Education Day. So pull out that mug and fill it up with a special blend of your favorite coffee for a day to honor the many choices we have for higher education. Higher Education Day was established to encourage students to pursue higher education and […]
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Think about the best birthdays you’ve had. Someone got you a gift that fit you exactly, in just the color and style you like best. Nobody important forgot to call on your big day to wish you well and you even got a few surprises when someone left a treat bag of chocolate chip cookies […]
Are you looking to get more engagement, boost sales or gain some brand awareness in your social media posts? If it’s been a minute since you updated your Facebook marketing strategy, it’s time to give Facebook Stories a try. Facebook Stories is a great tool you can use to make photo or video collections about […]
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There are many different ways people celebrate Memorial Day. They may visit the grave of a beloved veteran, join a group to decorate a national cemetery with flags or simply enjoy the peaceful American life that veterans have provided by celebrating with friends. To honor Memorial Day this year, SJC would like to share a […]
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If you’ve been thinking TikTok is just for teenagers, you might want to take another look. That’s because among all the makeover transformations, new dance moves and pet tricks, TikTok marketing is taking off. And you don’t want to miss out on the value it holds for your marketing. Here are five statistics you’ll want […]
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Are you on the fence about devoting more time to social media marketing? It’s important to devote energy to the things that offer a return on your investment. If you haven’t looked into the benefits for a business to be active on social media, check out what other companies have gained with marketing through social […]
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While you enjoy your coffee today, let’s go back in time a little and talk about one of the common ways food was served to a crowd in the early days of travel. Colonel Charles Goodnight was a cattleman in the mid-1800s. In 1866 he and his partner Oliver Loving were preparing to drive a […]
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The influence that video has on viewers is powerful. Video marketing has grown to the point where the vast majority of businesses are utilizing it as a tool for reaching consumers. Video’s biggest advantage is that it allows you to connect to your target audience in ways other marketing strategies don’t. There’s a definite emotional […]