Marketing Musings
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You know the old saying, “You don’t know what you’ve got ‘till it’s gone”? That is how many members of Team SJC feel right now about a world without sports. While we completely understand that sports and nearly all public events have been canceled for good reason while we try to “flatten the curve” of […]
Read More… from Enjoy Your Monday Morning Coffee And Let’s Talk Sports (Because We Miss Them)
Few will argue with the power of video in B2B marketing today. That doesn’t mean creating captivating video is easy – it takes skill and focus on specific key areas, including your value as a brand and your knowledge of your target audiences’ needs. Ultimately, the end goal is to see a return on your […]
It’s an unusual, unprecedented situation. None of us were prepared to create a plan so that our businesses could weather a situation like this. But the tools available through content marketing may help you solve some of your immediate business challenges during the current crisis, and we are here to help. Content marketing reaches audiences […]
Read More… from SJC is Here to Help: Let’s Work Through This Together
As community gatherings have been postponed, sporting events have been canceled and vacations have been put on hold during this unprecedented time; people are finding themselves lacking entertainment while now being self-quarantined. As many of you find yourselves stuck inside with nothing to do, you may be fortunate enough to have subscriptions or streaming services […]
Read More… from Monday Morning Coffee and Binging to Pass the Time
By most accounts, a company’s website represents a relatively small investment in the business strategy, yet B2B website design is something that is vastly undervalued. Your website serves many purposes. It can be the place where you inform your target audience, nurture your leads, gain new leads and more fully develop relationships going forward. Your […]
Read More… from B2B Website Design Elements With Proven Results
In the last decade, cupcakes have gone from strictly kids’ fare, offered in bright colors at birthday parties, to an elegant and trendy option for weddings and showers. Baked with exotic flavors and displayed in tiered formation, these little desserts have experienced a rebirth that any marketing team would love to orchestrate for their brand. […]
Read More… from When Marketing Imitates Dessert: A Cupcake Lesson
Everyone’s Irish on St. Patrick’s Day. Even though the day is the feast day for the patron saint of Ireland it’s become a secular holiday. Many cities all over the United States wear green and celebrate with a parade and green beer. All the festivities are far from traditional. Like other holidays, the modern observance […]
Read More… from Enjoy Your Monday Morning Coffee While We Talk About St Patrick’s Day
When a visitor to your website via social media or a search page arrives at your product page, they are likely to turn away without making a purchase. They simply aren’t ready. A good landing page eases the entry to your website and tells them what next step to take. Findings by Monetate show that […]
Since their introduction in the 1940s, M&Ms have been inviting consumers to enjoy the confection that “melts in your mouth, not in your hand.” While most kids have tried melting those chocolate buttons just about everywhere (heating vents, hot chocolate and, yes, hands), the brand has managed to woo one generation after another with strategies […]
Read More… from M&Ms Offers Sweet Lessons on Reaching Your Target Audience
Are you looking to balance out your typical chips and beer with something a little sweeter. What about melt-in-your-mouth ribbons of soft buttercream or tantalizing flavors like Strawberry Moscato and Salted Caramel? Maybe some lighter-than-air chocolate cake filled with chocolate ganache or marshmallow crème. Grabbing a few cupcakes, cake pops or a dozen chocolate chip […]