Marketing Musings
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Many companies get into Facebook marketing with a “try-it-and-see” approach. You post a few things, see what sticks and have some fun trying it out. But you don’t want to stay in that mode. In order to connect with audiences and achieve a positive return on investment, you need strategic techniques that reliably deliver growth. […]
Read More… from Stats You Need to Know for Effective Facebook Marketing
“You can’t buy happiness. But you can buy pizza, and that’s kind of the same thing.” – Anonymous Everyone loves pizza, some people could eat it for every meal. Well, there’s a new pizza place in St. Joseph, Pizza Tascio. The New York-style pizzeria recently opened at 2201 Frederick Ave. and it is delicious! Eric […]
Looking for an easy way to get marketing information out to your target audience? Don’t discount infographics. If you’ve had lackluster results with yours, consider revamping your approach. Consumers become educated on their future purchases through many platforms. Given that consumers are highly visual, utilizing infographics in your content marketing strategy can be a key […]
Read More… from Are You Using Infographics as a Valuable Part of Your Content Marketing Strategy?
You might think of Twitter as being mostly a platform for brand awareness and community outreach. But there are some strategic Twitter marketing techniques that you could be using to drive conversions and growth: Think About Search: When you’re crafting a witty tweet, it may not be top-of-mind that your tweet may be the first […]
Read More… from 3 Tips For Twitter Marketing To Help Your Brand Stand Out
Maybe it’s indulging in that extra scoop of ice cream or snatching up a pricey leather tote that’s been on your wish list for months. Maybe it’s a round of golf with your buddies or a full day of watching ESPN….while eating an entire case of Red Hot Tamales. National Splurge Day is coming up […]
Your website loads a little slowly, the last coupon mailers you sent didn’t generate the calls it did five years ago and you aren’t sure whether you should be excited about how many likes your business has on Facebook. You would love to do everything yourself, but you’re beginning to suspect that it’s time to […]
A lot has changed in marketing in recent years. There’s been an even bigger shift to digital formats, and people no longer want to see ads as much as they want to experience your brand and build a trusted relationship. Keeping up with these changes is just one good reason why you may want to […]
Read More… from Is Now the Time to Outsource Your Marketing?
America’s pastime and great family fun in St. Joseph, Missouri collided in 2009 when the St. Joseph Mustangs came to life in historic Phil Welch Stadium. The Mustangs are members of the MINK League, a summer wood bat league for college baseball players. Each summer, college baseball players from across the country converge in St. […]
Read More… from Monday Morning Coffee With the St. Joseph Mustangs
Building trust is an important part of any B2B marketing strategy in a business environment where people are looking for authenticity and expertise in the brands they choose. You may be overlooking a great resource for establishing that trust. Your reviews can be mined for insights and also fashioned into testimonials to share. A testimonial […]
Read More… from The Value of Testimonials for Your B2B Marketing
Just hearing the soundtrack of “Lean on Me,” probably takes you to another place. Maybe you swayed to it in a crowded gym as a teenager or dedicated it on the radio to your best friend. And maybe you hear it in every movie from that era in your head because really wasn’t it? (Not […]