Marketing Musings
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Have you done any marketing on YouTube? You might think that this channel isn’t the right place for your small business marketing because you don’t produce anything that would require the ever-popular “explainer videos,” but you could be missing an opportunity. YouTube is a great space for connecting with your audience in a more personal […]
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People of All Colors Succeed or POAC Succeed is a local organization with the goal of closing the gap between injustice and equality and sparking courageous conversations for change. The nonprofit was started in 2019 by northwest Missouri native Jamie Grayson. After a career in the financial industry, he started the organization to combat discrimination […]
If it’s been a few years since you last made changes to your website, it might be time to consider an updated website design. You may not require a lot of time to look for specific areas that could use some adjustments. From the user experience to content creep, website speed to plugin issues, there […]
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It’s time to launch your new fiscal year, and it’s no secret that the headlines are buzzing with talk of a recession. From a bear market to inflation to rising interest rates, everyone seems convinced that the economy is due for a bit of a fizzle. So what does this mean for your marketing? You’re […]
Read More… from Start Your Fiscal Year With a Bang, Not a Fizzle
Fireworks, a picnic at the park and sparklers in the backyard. It’s all part of a traditional 4th of July celebration. But this morning, while you sip your Monday Morning Coffee, maybe you’re itching to introduce a new tradition into your celebration today. Here are some ideas that may be totally different than things […]
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There are a number of social media platforms to utilize to market your company, but you can’t invest time and resources into all of them. How do you decide which are your most strategic choices for connecting with likely buyers? There’s a good chance that LinkedIn marketing could be a good fit, but here’s how […]
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Digital marketing has taken the world by storm. Consumers are being engaged more regularly with digital marketing, which improves loyalty, and they’re also targeting the right audience while generating more leads. Does this mean the traditional marketing strategy is dead? Far from it! Just ask people who ditched traditional marketing when they discovered all the […]
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Many things about St. Joseph, Missouri, our SJC Marketing headquarters, are unique and definitely uncommon. As a beautiful, quirky and creative city, St. Joseph shares these stories and social media posts as a collection called Uncommon Character. We are blessed to live and work in a perfectly-sized Midwestern city that is packed full of both […]
Read More… from Monday Morning Coffee With Rosecrans and the 139th Airlift Wing
You know how important it is to get content about your brand in front of your target audience, but they are getting pelted by thousands of other brands that are also putting out content in their social media marketing campaigns. And while influencers continue to gain traction, it isn’t all about popularity; consumers today are […]
Read More… from Making Connections With Your Social Media Marketing
You’re not just competing with other brands. You’re competing with noise. Everyone wants to grab consumers’ attention and building brand awareness may be more challenging than ever. But there’s a way to build brand awareness in an arena you may not have considered: digital audio. Statista reports that 57% of consumers in the United States […]
Read More… from Harnessing Digital Audio to Build Brand Awareness