Marketing Musings
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Content marketing is at its best when it has a solid strategy behind it. Your team has agreed-upon goals, a vibrant list of topics and mix of formats and a reliable calendar that ensures consistency. You might bump along for months or even years, enjoying high levels of engagement and an increasingly valuable reputation for […]
Read More… from When Should You Pivot Your Content Marketing Strategy?
Every bride wants to find the perfect location for their dream wedding. A venue with 30-foot vaulted ceilings, constructed from rough-sawn oak and iron chandeliers sounds like a place where dreams come true, doesn’t it? John and Lana Crawford built The Pearl, a mid-1800s style structure modeled after a barn on their family farm, which […]
You can’t discount the importance of the user experience. Within the topic of website accessibility, you can define success or failure based on the level of experience the user has while on your site. Is there an audience that will find it inaccessible? Knowing the answer to this question will guide you to an improved […]
Read More… from Website Accessibility: Why It Matters for Your Business
Whether you’re in it for the excuse to unapologetically eat wings and nachos for hours, to check out the commercials or to actually sit down and watch the game, the experience is bound to be your best ever. Why? Because of Big Data. You should know by now that Big Data is playing a role […]
When you’re selling something that has a clear age bracket, such as arthritis treatments, birthing classes or college scholarship advising, you’re focused on messaging that is exactly right for a certain age range. But in a lot of marketing contexts, generational considerations may be overlooked. Maybe you sell a service, such as home renovation design, […]
Every family has its favorite board game. Maybe you’re a fun-loving family that embraces the noise of Tenzi and Pit, or you might have well-cushioned seats that prepare you for the long hours of Monopoly or dominoes. But whatever you love to play, you might have noticed that some comparisons can be drawn between your […]
Read More… from Monday Morning Coffee With the Settlers of Catan
Think about the last time you watched a YouTube video and the introductory ad popped up. What did you do, skip it? Or did you allow it to play? Thinking about what your action was and why you did it can be a good first step to breathing new life into your video marketing strategy. […]
Read More… from Your Guide to Rejuvenating Your Video Marketing Strategy
Your website is often a potential customer’s first impression of your brand. It takes only a few seconds for visitors to decide if they are interested in engaging further. Don’t lose customers because you haven’t taken a good look at your website design recently – it might be time for a change. Here are a […]
If you are around St. Joseph, Missouri for a while, chances are you will hear the Goetz name used once or twice. But you may not realize just how important the Goetz name was to St. Joseph in the 1800s and early 1900s. So, sit back, sip your Monday Morning Coffee and learn just a […]
Read More… from Monday Morning Coffee With the Pony Bar and Goetz Museum
As your business grows, you may begin considering hiring a marketing specialist. But what if there’s a smarter solution? Outsourcing your marketing offers access to a whole team of specialists and experts, something you’ll never achieve through the hiring of a single employee. The benefits of an agency over a single internal employee: You get […]
Read More… from The Value of Outsourcing Your Marketing Vs. Hiring a Marketing Person In-House