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Instagram is the 8th most viewed website in the world with 4.25 billion visits per month. It’s also Gen Z’s favorite social platform and more than 20% of them use Instagram Reels on a weekly basis. And while TikTok is on the top of just about every marketer’s list, Instagram Reels can’t be discounted, as […]
Consumers today get heavily involved in investigating all the various aspects of a potential purchase. They’ll scour social media sites and look at user reviews on platforms like Yelp before pulling the trigger on a purchase. That is reason enough to make social media a part of your comprehensive marketing strategy. But it holds other […]
Read More… from Social Media Marketing Tips: Personalization Drives Lasting Relationships
As a woman-owned business, SJC Marketing was proud this month to celebrate the contributions of women in the business world. Over the past few weeks, our company recognized the unique and valuable work that many women have engaged in that has allowed businesses and industries to progress. “We find that this was an ideal […]
It seems there is always a new algorithm: a new way to use keywords, hashtags or links that you need to know about, and this part of the content creation process can be difficult to keep up with. The latest topic to land on many content creators’ desks is ChatGPT, which is an artificial intelligence […]
Read More… from Does AI Have a Place in Your Content Marketing?
There’s no doubt that creativity is critical in marketing. But art must also be accompanied by science. Your marketing strategy needs creativity, but that creativity needs to be integrated with a solid foundation of data. The creative part of any marketing strategy is a lot of fun, and you might be tempted to think that […]
Read More… from Data Is Foundational for a Strong Marketing Strategy
If you grew up in St. Joseph, Missouri, you remember the pink building on the corner of Ashland and Gene Field. There were many flower arrangements made in that building over the years. Sadly, Sansone Floral closed and the building got a new coat of paint. But it now happily houses a new store, Narrative […]
TikTok, the platform where young people show off their crazy dance moves or the latest trendy challenge, is just a place for teens to share their fun right? Maybe during the first year following the launch of the app, but that sentiment no longer holds true. It has become an important focus of B2B marketing. […]
Read More… from Could TikTok Play a Valuable Role in Your B2B Marketing Strategy?
Using data the right way can help your company engage with your target audience in a highly effective way. Data-driven marketing is key to making vital connections that can turn into loyal customers. You may find that you have more data than you know what to do with, but when used intentionally, data-driven marketing can […]
Human sentiment: It’s the bottom line, isn’t it, of all our communications? Whether it’s joy, sadness, love, friendship, gratitude or appreciation … Everything we do as humans when it comes to reaching out to one another is about sharing a sentiment. It’s also true in marketing. The campaigns, concepts, platforms and evaluations we do are […]
Most functional business websites have an “about us” section, but every great business website has something more: a well-thought-out and enticing “about us” page. This part of the website is more important than most business leaders know. When consumers develop a sense of loyalty to a brand it is because they feel like the brand […]
Read More… from The “About Us” Page Is a Key Part of Your Business Website