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Marketing Musings

Video marketing is seeing a lot of short-form video, but there are places to use longer video.
6 Stats You Need Before You Plan Your Video Marketing Strategy

Video marketing has become so integrated with the online experience that when you are planning your strategy, you may not know where to start. For instance, TikTok has pushed so many videos to short formats that you may be wondering if that’s the only route to go. And you may have heard that captions are […]

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Want to grab the attention of more potential customers? Use visuals in your content marketing.
Including Visuals as a Part of Your Content Marketing Drives Better Engagement

Using visuals in your content marketing helps you boost engagement. Your outreach is all about making connections, which is what the right visuals help you achieve. From gaining more organic visibility to helping to drive leads and capturing the short attention spans of your target audience, utilizing visuals is a valuable part of your marketing. […]

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Looking for new perspectives to tell a story? Use drone photography.
Elevate Your Content With Drone Photography

The rapid evolution of technology in photography has changed companies’ ability to showcase what they do. Professionals working today were once tied to bulky film cameras before easing into digital technology, and now mirrorless digital cameras are the norm. Drone photography has also grown immensely, providing perspectives that were once unthinkable. Even the smallest companies […]

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Budget constraints and keeping content engaging are two of the challenges of using video in B2B marketing.
Should You Prioritize Video in Your B2B Marketing Strategy?

If you have been wondering what the benefits could be if you were to start making video one of your go-to formats for your B2B marketing, here are some to start with: Better Engagement: Video is engaging. It makes it easy to absorb information and stay focused and it’s more interactive than a text-only content […]

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Content marketing remains a valuable way to connect with audiences, but new trends are emerging.
Top Trends Shaping Content Marketing

When is the last time you dusted off your content marketing strategy and updated it with a few new techniques? It’s easy to get into autopilot mode, especially if your content calendar hums along without a lot of effort. But there’s good reason to make adjustments to make sure you’re taking advantage of changing trends. […]

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Deliver your value proposition and make great connections with your target market via video in your B2B marketing.
Why so Many B2B Companies Are Using Video to Meet Marketing Goals

B2B marketing is growing more competitive by the year as content built to attract the attention of buyers floods every possible channel. Standing out from the rest of the crowd is vital if your content is going to resonate with the right audience. Video is increasingly a key component that is helping organizations meet their […]

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5 Reasons to Use Interactive Video

Remember Choose Your Own Adventure books? Relaunched in 2005, there are 270 million books in print and they are available in 40 languages. It is the 4th most popular children’s book series of all time. If you have fond memories of reading and rereading these books, you’ll love the concept of interactive video. Just like […]

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Thinking about producing videos for your business marketing? You’re on the right track for attracting new customers.
The Benefits of Videos for Your Business Marketing

Today almost 80% of online traffic is video-related. Even text-heavy Twitter posts with video get a 33% boost over text-only posts. It makes perfect sense that videos as a part of your business marketing are also gaining traction as a strategy for improved engagement. Effective video content tells a story, which is foundational for your […]

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Looking to reach out to a wider audience? Use Instagram Reels and see your content land with more users.
Use Instagram Reels to Build Your Audience

Instagram is the 8th most viewed website in the world with 4.25 billion visits per month. It’s also Gen Z’s favorite social platform and more than 20% of them use Instagram Reels on a weekly basis. And while TikTok is on the top of just about every marketer’s list, Instagram Reels can’t be discounted, as […]

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Video marketing is an ever-changing format. Make sure you are using the current best practices.
Are You Lagging Behind With Video Marketing?

Marketing trends move fast and change quickly, and if you’re finding yourself needing to stop and catch your breath, you can do so while getting some fresh perspective on your video marketing campaign. Sure, you’ve got a stitch in your side and you’ve discovered a new pain where you didn’t even know you had a […]

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