Marketing Musings
What We Write
Video made up 82% of all Internet traffic in 2022 and the percentage is expected to be higher as the numbers come in from 2023. Consumers are hungry for information and video is the most efficient way of obtaining it. It’s no wonder that video marketing is part of successful marketing strategies but are you […]
Read More… from Why You Should Be Harnessing the Power of Video Marketing
Every social media channel has its own unique set of best practices. TikTok is no different, and it is key to follow TikTok marketing guidelines if you’re going to make a splash with your audience. But what if your audience falls squarely into the Gen Z demographic? Born between 1997 and 2012, this generation of […]
Read More… from Tips for Winning Over Gen Z With TikTok Marketing
The use of video marketing has skyrocketed. Businesses in a variety of industries use video content as a tool for improving engagement with their target audience. And the consensus is that the effort pays off – marketers are happy with their return on investment. According to the Wyzowl State of Video Marketing Report 2023, 96% […]
Read More… from More Leads and More Sales With Video Marketing
There is no denying the importance of the use of visuals in content meant for consumers. That’s why so many businesses today are focused on upping their visual game with professional photography, especially on their websites. Have you evaluated your website visuals lately? Companies that establish brand identity are better able to connect with consumers […]
If you want to engage audiences, visual content is key. Visual images are processed by humans at a rate 60,000 times faster than text. Images also stick better and for longer; only about 10% of information heard is retained, while the same information paired with an image allows for 65% retention. These are all good […]
Read More… from Mixing Up Digital Marketing With an Infographic
It’s no surprise, given the rise of video in so many online platforms, that video marketing is now part of the content strategy for 91% of businesses. The inherent promise of video marketing is that it will help grow revenue, and that’s exactly what it does for businesses with a good video strategy. According to […]
Read More… from Engage a Larger Audience With Video Marketing
Video is powerful in many respects, whether it’s educating the consumer or sparking interest that leads to a purchase. It has evolved rapidly in the past few years and continues to do so. The most recent video marketing trends are focused on short-form video. How are you utilizing video in your company’s strategies? Internet users […]
Read More… from Video Marketing Tips for Improved Engagement
It’s easy to take for granted the images that splash across publications, websites and ads. When you partner with a professional photographer to capture images for your content, you will increase engagement from consumers. That’s because a professional photographer knows how to do so much more than take a picture. Why is hiring a professional […]
Read More… from Do You Need a Professional Photographer to Help Your Brand Shine?
Visual marketing continues to be a great way to engage audiences, but if your company hasn’t tried interactive video, this post is what you need to get started. First, let’s discuss why interactive video is a good element to include in your strategy: In a 2022 Hubspot survey, 28% of the 500 participants surveyed said […]
Read More… from Why You Should Try Interactive Video (And How to Do It!)
In the push and pull of content types that capture the attention of consumers, video and static images take center stage. Social media marketing strategies evolve often, and in 2023 static images deserve more attention. Video is still important to your strategy but if you have completely replaced static images with video, it’s time to […]
Read More… from The Benefits of Using Static Images in Social Media Marketing