Marketing Musings
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You wear the same sparkly sweater to your office holiday party, year after year. You always order the chicken fettucine alfredo at the same restaurant, because why mess with what works? You participate in the Turkey Trot 5k on the Friday after Thanksgiving, shoving away suggestions that you should try a longer run. Even at […]
Read More… from 2020: The Year Your Marketing Strategy Breaks Through
A marketing strategy written 10 years ago would probably give you a bit of a laugh if you read it today. Launched before social media was fully embraced as a marketing channel, and probably peppered with some outdated ideas, it wouldn’t serve your company well today. Clearly, you want to update your marketing strategy more […]
Read More… from How Often Should You Revise and Refine Your Marketing Strategy?
You’re sitting down to play a game of Battleship with your precocious nine-year-old niece. You know it’s going to be brutal on her if you win (and besides, your ego can’t really take it if you lose while actually trying), so you shove all of your boats in one corner and then refuse to see […]
Read More… from How to Not Succeed With Your Marketing Strategy
Imagine you walk into work tomorrow morning and your boss announces that you’re required to bail out on all your marketing activities. Instead, you’ll put on a blindfold, throw a few darts and see where they land on a target filled with trendy ideas for promoting your brand. Would there really be any difference from […]
Read More… from A Marketing Strategy That Hits the Bullseye, Every Time
If you’ve been glued to Stranger Things, it may be for reasons other than just a compelling, creepy story. You can’t stop wondering how anyone could make Winona Ryder look so unkempt and unhinged. Or maybe you’re fascinated with remembering how satisfying it used to feel to slam down a wall-mounted phone. What if the […]
Read More… from Stranger Things: They’re Not so Strange for a Marketing Strategy
Have your Facebook advertising campaigns plateaued? It is time to take a different approach. Facebook ads generate billions of dollars for the social media platform, but if you want to see a better return on your investment, you need to take a closer look at what’s working, how much you’re spending and how you target […]
Read More… from 3 Approaches for More Successful Facebook Ads
If you’ve been glued to Stranger Things, it may be for reasons other than just a compelling, creepy story. You can’t stop wondering how anyone could make Winona Ryder look so unkempt and unhinged. Or maybe you’re fascinated with remembering how satisfying it used to feel to slam down a wall-mounted phone. What if the […]
Read More… from Strange Things Could Happen if You Look at Your Marketing Strategy in a New Way
The big talk around our office lately is the latest season of the hit show Stranger Things. Don’t worry we won’t let out any secrets if you haven’t watched all the newest episodes yet! If you don’t know much about the show, it is created with a focus on 1980s nostalgia and includes a supernatural […]
Read More… from A Bit of Nostalgia to Sweeten Your Monday Morning Coffee
Come on, be honest. When is the last time you reviewed your content marketing strategy? If you already have a content marketing strategy, you’re probably operating on auto pilot, churning out content according to your schedule, but rarely stopping to consider whether you’re getting the results you anticipated, and whether there are any new trends […]
Read More… from 3 Trends to Include in Your Content Marketing Strategy
Picture the SJC Marketing logo in classic Stephen King-style font. Give all the marketing specialists big hair and surround them with wood-paneled walls. Place a marketing strategy in front of each one with one, and only one action item: television advertising. If you’ve been watching Stranger Things the last couple of years, you know the […]
Read More… from SJC Things With a Little Marketing From the ’80s