Marketing Musings
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The end of the year is right around the corner, and before you finalize your budget, you may want to examine the role that video marketing will play in your strategy in the upcoming months. Video has become the preferred content format for consumers, and you may find that it needs a bigger part of […]
Read More… from Why You Should Bump Up Your Investment in Video Marketing Next Year
It’s pumpkin spice latte season, or PSL season, if you’re among the initiated. It happens long before autumn officially begins, with the news making a splash on social media while everyone is still sweating through August. You may find it hard to remember the days before pumpkin spice everything took over grocery stores, restaurants and […]
Read More… from I’ll Have Some Nostalgia With Extra Whipped Cream, Please
Halloween is officially here! Let’s tackle some marketing strategy tactics by looking at this fun holiday and how it correlates with your marketing. Fill the Candy Bowl with Great Content How do you plan to celebrate the evening? If you’re like many adults, you’ll be waiting patiently by your door to hand out candy to […]
Read More… from No Hocus Pocus Here: A Solid Marketing Strategy Considers Consumer Needs
When the return on investment in your Facebook ads begins to take a downward trend, it may be an indication that you’re failing to connect with your audiences. All good campaigns emphasize the structure of the campaign, analyze the various bidding strategies and look deep into the different targeting options, but when all the focus […]
Read More… from The Advantage of Creating an Emotional Impact With Your Facebook Ads
Content marketing may take time for you to see results, but the result is well worth the investment and effort. Brands that have developed a solid strategy and create consistent content can see the following results: Improved Loyalty and Retention Customers will only establish a relationship with brands they trust. When your content marketing speaks […]
Imagine you’re walking through a busy farmer’s market, but instead of sitting back in their chairs, patiently waiting for customers to fill their baskets with produce, the farmers are screaming about how their goods are better than others in the market. Would this make you want to head in their direction and purchase from them? […]
Read More… from Get Your Brand Noticed With Content Marketing
Do you want to read long, boring content? Nope. Neither does your target audience. If you’ve been working on the assumption that B2B marketing is the all-business cousin of that party girl B2C marketing, it’s time to give your marketing a makeover. And we have just the thing. It’s video marketing. And it’s not just […]
Read More… from Goodbye to Boring: New Life for B2B Marketing
It is estimated that a new website is launched every three seconds. And with more than a billion websites currently live, there is intense competition to get yours recognized by potential customers. Website design for businesses is key because a potential customer will begin forming an opinion about your site in roughly 0.05 seconds. Say […]
Read More… from Why Website Design Is Crucial for Your Business
Generation Z, a group whose ages range from 12 to 27, requires a fresh and authentic marketing approach. This is a generation, like others before it, that demands a more nuanced approach to marketing Gen Z Traits Every generation has a list of stereotypical traits, and businesses are wise to develop content with these traits […]
Your website is one of more than a billion in existence and, on average, one new site is launched every second of every day. What are you going to do to make yours competitive? Nearly 30% of business today is being conducted online, pointing to the preference of consumers to make their business transactions easy […]
Read More… from Website Design and Your Visitors: Create a Site With Customers in Mind