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Content marketing is often viewed as a method for generating more traffic. That’s definitely one of the perks of utilizing your content, but there is much more to gain, including a significant boost in brand awareness. If you’ve yet to focus on brand awareness, just know that when recognition increases, consumers begin to gain an […]
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You might be wondering whether content marketing is still a thing, and can it really be worth the time and effort? Blogs, videos, posting and on and on…why would you bother? Here are four reasons why content marketing is not only still a thing, it is the thing: It Fuels Your SEO: If you have […]
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Telling a story is one of the most compelling ways to convey information, and case studies are one of the best methods to tell your potential customers a story about the value your brand can bring. They may identify with the company’s specific issue or they may pick up on what some of your company […]
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What do you do if you want to grow your engagement on LinkedIn for businesses, but you don’t have room in your budget for a lot of paid ad spend on social media? In fact, you may not be sure you could find room in your budget for a taco at the moment, so it’s […]
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Consumers have always been quick to let a brand know when they’ve seriously missed the mark. Who remembers the Peloton Christmas ad which received a scathing response that showed a dutiful wife who was also, by all appearances, a physically perfect wife, working out on a bike given to her by the perceived villain of […]
Read More… from Why Authenticity in Your Content Is More Important Than Ever
Polls are almost irresistible. Sometimes you feel compelled to click on an option just to see the results and find out what everyone else is thinking. Thankfully, LinkedIn for businesses makes it easy to set up a poll with up to four options and run it for your preferred length of time. In this blog, […]
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2020 is a perfect time to … what else? Make lists of 20s, of course. Twenty new restaurants to try. Twenty books to read. Or, for the really ambitious: 20 naps to take. While 20 things can sound a bit intimidating when it comes to achieving 20 marketing objectives, there’s an easy answer. It’s outsourcing. […]
Your content creation strategy is a critical piece of your overall marketing plan. Otherwise, how do you determine when it’s okay to share a video or what topics should be addressed in your blog? It’s how you back up your decision to share a brilliant infographic, but not your employee’s video of puppies trying to […]
Read More… from Five Considerations for Your Content Creation Strategy
Interested to see how your B2B content marketing efforts compare to other companies? The Content Marketing Institute’s 2020 B2B Benchmarks, Budgets and Trends report sponsored by Sitecore offers insights into how top-performing marketing companies perform, and how the rest of the respondents stack up. It may not surprise you to hear that companies are quick […]
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Before the last summer barbeque is enjoyed, before the back-to-school ads are done, it’s already time to begin thinking about next year’s content marketing. There are emerging trends that are important to take into consideration as you budget and plan for 2020. Content marketing has, for a long time, been foundational for marketing success. We […]
Read More… from Content Marketing Trends Shaping Up for 2020