Marketing Musings
What We Write
Marketing trends move fast and change quickly, and if you’re finding yourself needing to stop and catch your breath, you can do so while getting some fresh perspective on your video marketing campaign. Sure, you’ve got a stitch in your side and you’ve discovered a new pain where you didn’t even know you had a […]
Read More… from Are You Lagging Behind With Video Marketing?
Think about the last time you watched a YouTube video and the introductory ad popped up. What did you do, skip it? Or did you allow it to play? Thinking about what your action was and why you did it can be a good first step to breathing new life into your video marketing strategy. […]
Read More… from Your Guide to Rejuvenating Your Video Marketing Strategy
Marketing strategies that include the visual powerhouse that video brings to the mix are connecting with consumers across all industries. But when social media feeds are crowded with visual content how do you make sure yours doesn’t get lost? You need a well-thought-out plan that considers many different variables and pain points of consumers so […]
Read More… from Video Marketing Captures the Attention of Consumers
Creating captivating visuals has always been a great way to entice consumers. Additionally, with technology constantly evolving, there are more options available for creating better visuals than ever. Drone photography is one of the newest avenues for creating more successful marketing content – but is it an option for your company? While the military has […]
Read More… from Capture Visuals That Draw Consumers in With Drone Photography
The Content Marketing Institute just released its 2022 Content Marketing and Visual Storytelling Survey, and there’s clear information about the future of video content and its role in your marketing strategy: 73% of marketers say video is growing in importance. But 88% say they aren’t using video to its full potential. So, what’s needed? According […]
Read More… from 3 Formats to Include in a Solid Video Marketing Strategy
A dedicated videographer? Better equipment? Nope. The thing that companies wish they had most is a solid video marketing strategy. That’s one of the major findings of the 2022 Video & Visual Storytelling Survey conducted by the Content Marketing Institute. The survey revealed that only 12% of respondents believe their team is making the most […]
Building trust with customers ranks high on the list of goals for companies that want to improve sales. You gain a competitive edge when you gain the trust of customers and gaining that edge is often one of the more difficult aspects of bringing in new customers. Video marketing has increasingly played a large role […]
Read More… from Video Marketing Can Help You Gain Trust With Consumers
What is the best way to convert B2B leads into buyers? If you take into account that 95% of consumers say video plays a big role in educating them about products and services they need, then you realize video marketing can be a key tool for conversions. A video can identify a problem common to […]
Read More… from Is Video Marketing Effective for B2B Companies?
You’ve heard that a new era has dawned in visual content. You don’t need to invest heavily in expensive equipment to jump into video marketing and you know that audiences value authenticity. But that doesn’t mean you simply bust out your smartphone on a random afternoon, making an impromptu video that’s posted before you leave […]
Are you trying to work video into your B2B marketing strategy? This dynamic tool performs a lot of tricks: offering your audience how-to instructions, behind-the-scenes activity at your headquarters or the unboxing of a new product line. It is a unique way to connect with potential customers, allowing you to be authentic and convey a […]
Read More… from Big Brands Like Intel Show How Videos Can Be Key For Your B2B Marketing Strategy