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Creating captivating visuals has always been a great way to entice consumers. Additionally, with technology constantly evolving, there are more options available for creating better visuals than ever. Drone photography is one of the newest avenues for creating more successful marketing content – but is it an option for your company? While the military has […]
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The Content Marketing Institute just released its 2022 Content Marketing and Visual Storytelling Survey, and there’s clear information about the future of video content and its role in your marketing strategy: 73% of marketers say video is growing in importance. But 88% say they aren’t using video to its full potential. So, what’s needed? According […]
Read More… from 3 Formats to Include in a Solid Video Marketing Strategy
A dedicated videographer? Better equipment? Nope. The thing that companies wish they had most is a solid video marketing strategy. That’s one of the major findings of the 2022 Video & Visual Storytelling Survey conducted by the Content Marketing Institute. The survey revealed that only 12% of respondents believe their team is making the most […]
Building trust with customers ranks high on the list of goals for companies that want to improve sales. You gain a competitive edge when you gain the trust of customers and gaining that edge is often one of the more difficult aspects of bringing in new customers. Video marketing has increasingly played a large role […]
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What is the best way to convert B2B leads into buyers? If you take into account that 95% of consumers say video plays a big role in educating them about products and services they need, then you realize video marketing can be a key tool for conversions. A video can identify a problem common to […]
Read More… from Is Video Marketing Effective for B2B Companies?
You’ve heard that a new era has dawned in visual content. You don’t need to invest heavily in expensive equipment to jump into video marketing and you know that audiences value authenticity. But that doesn’t mean you simply bust out your smartphone on a random afternoon, making an impromptu video that’s posted before you leave […]
Are you trying to work video into your B2B marketing strategy? This dynamic tool performs a lot of tricks: offering your audience how-to instructions, behind-the-scenes activity at your headquarters or the unboxing of a new product line. It is a unique way to connect with potential customers, allowing you to be authentic and convey a […]
Read More… from Big Brands Like Intel Show How Videos Can Be Key For Your B2B Marketing Strategy
Whether you’re trying to generate more leads or simply ramp up your engagement with your target market, relying on the same marketing strategy year after year is not going to yield strong results. In recent years video marketing has become critical to engaging with audiences, so if your strategy hasn’t been updated to include video, […]
Read More… from Boost Consumer Engagement With Video Marketing
Have you done any marketing on YouTube? You might think that this channel isn’t the right place for your small business marketing because you don’t produce anything that would require the ever-popular “explainer videos,” but you could be missing an opportunity. YouTube is a great space for connecting with your audience in a more personal […]
Read More… from YouTube Tips for Your Small Business Marketing
Ninety-five percent of B2B buyers say they use videos to help inform them before making a purchase. According to a study titled “B2B Video Marketing: The Power of Video in the B2B Buyer’s Journey,” 70% of B2B buyers say video is more useful to them than in-depth reports, webinars, infographics or white papers for creating […]