Marketing Musings
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You know it’s 4th of July in the Midwest when neighborhood front doors display patriotic wreaths and sidewalks are dotted with shiny pinwheels. There’s the distant pop of firecrackers nearly all day long, followed by the excited voices of children. For many communities, the parks are full of family picnics and you can find a […]
Read More… from Monday Morning Coffee and Some 4th of July Reflections
Knowing exactly who you should target in an ad campaign is vital to getting a good return on your investment. The same is true of Facebook ads. You can target those who have an interest in products like the one you’re promoting. You can target people visiting your website or you can target people who […]
Read More… from 3 Strategies for Increased Engagement With Facebook Ads
The value of a well-designed website can’t be understated. Given the amount of time consumers put into doing their research about services and products online, your website has to stand above the others, and this means plenty of focus on the right design to capture their attention and keep it. There are many programs out […]
If Salesforce is a word that scares you, but you know you need to utilize it for your nonprofit’s customer relationship management purposes, Value Stream Consulting may be the company for you. Salesforce is the world’s number one CRM solution, and could for sure be your number one headache if it weren’t for Salesforce-certified consultants. […]
Read More… from Monday Morning Coffee With Value Stream Consulting
Using email marketing as a way to connect with your target audience is an effective strategy, with a return on investment of 28.5% compared to only 7% for direct mail. The trouble is that many companies don’t utilize effective email practices and don’t see the return on investment that is possible with email campaigns. How […]
Your blog is an important resource for your target audience to solve problems and challenges, get up-to-date on the latest industry issues and get questions answered. It’s a great way for you to communicate your brand voice and establish yourself as a trusted expert in your field. But if your blog design isn’t providing good […]
Read More… from 4 Tips for Blog Design That Keeps Your Readers Engaged
We all know that one person that’s hard to buy for. You feel like you can never find the right gift for them. If you are searching for something unique that they won’t find anywhere else, you should visit the Manic Snail. Step inside this local store and you will find a large variety of […]
If you’re using social media marketing to your advantage, you will know where to put the content that’s tailored to meet a specific audience. For example, did you know that Facebook is where most of your audience age 40 to 54 will go to follow brands? Instagram, however, is attracting a much younger audience – […]
You probably won’t have any trouble making decisions related to font and color scheme, images and menus that you’d like to include on your website’s design composition. You probably have much more trouble envisioning the white space that a smart design includes. Maybe you think of white space as wasted space on any given web […]
Read More… from The Role of White Space in Design Composition
Now that sunny skies have fully returned to northwest Missouri, it’s time for a song. Or two. Or 10. The annual Parties on the Parkway series, hosted by the St. Joseph Chamber of Commerce and the City of St. Joseph, brings local and regional talent together with one of the area’s best parkway and greenspace […]
Read More… from Monday Morning Coffee With Parties on the Parkway