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Attempting to keep up with Google’s algorithm updates, given that they have thousands per year, can feel like a Sisyphean task. As soon as you think you’ve got it, more changes start rolling at you. At SJC, we’ve got our eye on the algorithm changes that may impact your SEO strategy in 2022, so check […]
It’s probably been a few years, or even a few decades since someone asked you what your favorite color is. It’s usually a childhood playground topic, left alone once you enter the realm of deserted island games where book and movie preferences seem to sum up your personality in a more satisfying way. Or do […]
Bee and Thistle, a gift and home goods store in St. Joseph, opened on Frederick Avenue. this time last year. With home décor for every style, you can’t go in their store without finding something perfect for your home. And with endless options, you are more likely to come home with several new items to add […]
Read More… from Monday Morning Coffee With Provisions by Bee and Thistle
It’s estimated that by 2022, more than 80% of Internet traffic will be videos. According to Cisco, that’s 15 times higher than it was in 2017. Part of that increase is due to consumers relying on video to make informed choices on products and services they purchase, which is why businesses have year after year […]
Read More… from Create Valuable Content for Higher Returns With Video Marketing
If it’s been a while since you’ve updated your website, you may be wondering what new web design trends are shaping how companies present themselves online. There are some key elements to focus on, along with a little fun thrown in: Mobile Optimization: It’s been a long time since mobile overtook desktop Internet use (it’s […]
The coffee date is a low level of commitment for a first date. You always have an excuse in your back pocket, like a last-minute meeting or an errand that just popped up. If things don’t go well, nobody loses face and you just move on. In the marketing world, the equivalent of the coffee […]
Read More… from How Serious is a Monday Morning Coffee Date?
Your competitors would really rather you didn’t try video marketing. Not only could it improve your brand awareness and take away some of their voice on social media, but it can even drive sales conversions away from their company to yours. A new survey from Animoto illustrates the power that video marketing carries, including responses […]
Read More… from What Brands Using Video Marketing Don’t Want You to Know
As you’re planning your 2022 strategy, you may be wondering whether keywords are still going to play a role in your SEO (search engine optimization) best practices. The answer is yes, but your strategy may need to be reevaluated, depending on how you’ve been using your keywords. Here are key things to look at: Tighten […]
Read More… from Are Keywords Still an Important Part of Your SEO Best Practices?
The gifts are bought, the cookies are baked, the tree is trimmed and sparkling. We’ve been busy at SJC Marketing, getting ready for the season and having fun together all throughout. We may have done just a lot of work here and there, too. There’s just one item left on our to-do list, and it’s […]
Read More… from A Very Merry Monday Morning Coffee With SJC Marketing
You’re fully aware that Instagram is out there, and that Instagram marketing is an important tool for a lot of businesses. So how can you know whether it’s worth your time? Here are four reasons you should consider giving it a try: Your Audience is Made of People, and People Love Visual Marketing: This may […]
Read More… from 4 Reasons to Consider Instagram Marketing as a Part of Your Marketing Strategy