Marketing Musings
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St. Joseph is full of history. From the Pony Express to Jesse James to the Stockyards, St. Joseph is bursting with historic sites and landmarks. Of all the iconic sites in St. Joseph, the Missouri Theater might just be one of the most memorable. The Missouri Theater may be younger than most historical icons in […]
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You’ve heard that despite the flash and captivation of social media scrolling in all of its addictive glory, email remains a powerful tool in your marketing strategy. But what about blogging? Do people still want to read a blog? Besides pointing out the obvious, that you’re sitting here reading this blog, there are plenty of […]
Read More… from 5 Reasons a Successful Marketing Strategy Includes Blogging
Maybe you’re great at generating leads, but getting them to convert into customers has proven challenging. B2B marketing strategies that prioritize the preferences of buyers are more successful at converting leads to customers. From personalized messaging to videos that make a meaningful connection with audiences, it’s important to keep adjusting your strategy to meet audience […]
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Bake your favorite cake, bust out the confetti and put on your party hat. There’s a bit of a celebration to go with your Monday Morning Coffee this week. October is National Women’s Small Business Month. National Women’s Small Business Month began officially in 2012 when the Small Business Association began supporting and promoting events […]
TikTok is gaining influence in the social media world, dominating Gen Z conversations about where they found a certain product or brand and how they search when they want to find a company. Should you be making room in your content marketing strategy for TikTok? Regardless of whether TikTok itself is included in your content […]
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Every time you write a blog, create a video or talk to your followers on a live feed, you’re wondering: am I getting it right? You might think of marketing as a series of best guesses, but as a recent campaign from Mailchimp points out, it shouldn’t be this trial-and-error, gut-level, darts-in-the-dark approach. Mailchimp recently […]
The spooky season is upon us and we are sure you have started adorning your home with all the Fall décor. But maybe you want more. Maybe your neighbor has decked out their front yard with one of those giant skeletons while yours is drizzled with cobwebs–and not the decorative kind. Don’t worry, we have […]
Read More… from Enjoy This Spooktacular Monday Morning Coffee with Local Businesses
A landing page is designed to promote your unique selling proposition. It’s a page where you can offer your compelling benefits or provide inspirational social proof. A landing page will differ per segmented audience and campaign and no two organizations are likely to take the same approach to building their landing pages. From testing out […]
Read More… from Are Landing Pages a Part of Your Marketing Strategy?
The long-awaited sequel to Hocus Pocus is out and we are excited. If you saw the first movie, you know the spooky fun takes off when a modern-day teenage boy inadvertently summons three Salem witches from 1693. Played by Bette Midler, Sarah Jessica Parker and Kathy Najimy, the Sanderson sisters are Winnifred, Sarah and Mary. […]
It’s time for your regular edition of Monday Morning Coffee, but this week, it’s hard to think about anything but Tuesday. That’s because tomorrow, Tuesday, October 4 is National Taco Day. Whether your family celebrates Taco Tuesday every week, or you’re more inclined to save tacos for a special occasion, you won’t want to miss […]
Read More… from Enjoy Your Monday Morning Coffee and Make Plans for National Taco Day