Marketing Musings
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Fireworks, a picnic at the park and sparklers in the backyard. It’s all part of a traditional 4th of July celebration. But this morning, while you sip your Monday Morning Coffee, maybe you’re itching to introduce a new tradition into your celebration today. Here are some ideas that may be totally different than things […]
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There are a number of social media platforms to utilize to market your company, but you can’t invest time and resources into all of them. How do you decide which are your most strategic choices for connecting with likely buyers? There’s a good chance that LinkedIn marketing could be a good fit, but here’s how […]
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Digital marketing has taken the world by storm. Consumers are being engaged more regularly with digital marketing, which improves loyalty, and they’re also targeting the right audience while generating more leads. Does this mean the traditional marketing strategy is dead? Far from it! Just ask people who ditched traditional marketing when they discovered all the […]
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Many things about St. Joseph, Missouri, our SJC Marketing headquarters, are unique and definitely uncommon. As a beautiful, quirky and creative city, St. Joseph shares these stories and social media posts as a collection called Uncommon Character. We are blessed to live and work in a perfectly-sized Midwestern city that is packed full of both […]
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You know how important it is to get content about your brand in front of your target audience, but they are getting pelted by thousands of other brands that are also putting out content in their social media marketing campaigns. And while influencers continue to gain traction, it isn’t all about popularity; consumers today are […]
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You’re not just competing with other brands. You’re competing with noise. Everyone wants to grab consumers’ attention and building brand awareness may be more challenging than ever. But there’s a way to build brand awareness in an arena you may not have considered: digital audio. Statista reports that 57% of consumers in the United States […]
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It’s Monday morning, and you’re sitting at your desk, trying to figure out what you could do to get this week started on the right track. Why not some ice cream? In case there’s any danger that you think that you’re going to skip out to the ice cream shop followed by a sugar-inspired Monday […]
Let’s talk about Napoleon Dynamite. When it comes to personal branding, he’s got it in spades. There’s a specific laughing-while-cringing humor that Napoleon Dynamite perfected in all his glorious weirdness. He was a successfully branded character, completely consistent in his message. Personal branding has made Napoleon memorable for decades now. What can personal branding do […]
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It’s not always easy to grab the attention of your target market, and with the amount of information out there today, it can be hard to break through all the noise. With a few augmentations to your content marketing strategy, you can stand out in the crowd and see stronger engagement with consumers. The “When […]
Have you ever wanted to take your passion in life and make that dream a reality? That is exactly what Annie Schmerber-Corrington has done with her passion for the arts. Annie is an artist and art educator, as well as the owner and creator of Art Attack Studio LLC located at 218 S 8th Street […]
Read More… from Monday Morning Coffee With Art Attack Studio, LLC