Marketing Musings
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Your content creation strategy is a critical piece of your overall marketing plan. Otherwise, how do you determine when it’s okay to share a video or what topics should be addressed in your blog? It’s how you back up your decision to share a brilliant infographic, but not your employee’s video of puppies trying to […]
Read More… from Five Considerations for Your Content Creation Strategy
Maybe you’ve seen the sign on the corner of 22nd and Mitchell in St. Joseph, with its quippy sayings and attention-grabbing jests. It makes the wait at the red stoplight more bearable, as you laugh at the jokes that are at the neighboring company’s expense. But if you take a moment to stop and venture […]
Read More… from Monday Morning Coffee With Twilight Gardens Statuary
Maybe you started your company when you only had enough cash to ask an artistic friend to sketch a logo. It may be that you have a great logo, but your color scheme has become dated or you have changed your name. You’ve decided it’s time for a company rebranding. A rebrand can require a […]
It’s hard to re-frame a customer complaint into a gift, particularly when the complaint might involve a lengthy or expensive resolution. But when you consider that a customer’s feedback could streamline your process for designing or refining your marketing strategy, you might decide your customers’ words are a valuable addition. Here are four ways that […]
Read More… from Refine Your Marketing Strategy Using Customer Feedback
At SJC Marketing, we are always excited to experience and celebrate growth, especially when that growth includes welcoming new team members. Help us welcome our newest account manager, Jordan Shadwick! Jordan graduated from Missouri Western State University (Go Griffs!), with a degree in communications with an emphasis in public relations. She has used her tremendous […]
Read More… from Monday Morning Coffee With the Newest Addition to SJC
Is your color scheme lacking pizzazz, your fonts looking tired and your animation falling short? It’s time to update your graphic design to stand out, and there are a few trends perfect for stirring new life into your visuals. Here are a few trends coming for 2020 to look at: Muted Colors: Rather than featuring […]
The new year is on the horizon (okay, it’s breathing down the collar of your shirt), and it’s a good time to be reviewing your marketing strategy and implementing a few updates for a big impact. Not sure where to start? Here are a few areas that will be key in 2020 to get your […]
Aluminum Christmas trees. Polaroid photos. Homemade ornaments. Old-school cookie cutters. Classic holiday hits. Throwback and retro styles are back with a flair across movies, fashion and food; and as marketers, we’re enjoying this trend across the brands we work with, too. But there’s nothing quite like Christmas nostalgia. Even as we usher in some new […]
Read More… from Monday Morning Coffee and Some Christmas Nostalgia
Instagram Stories are great for brands who live in the visual. The photographers, the fashion designers and the tourism industry. It’s the perfect tool for B2C marketing, where consumers are looking to be dazzled by textures, colors and luxury. What about you, the typical B2B marketer? Are your days destined to be languished in the […]
You’ve heard that you need a marketing strategy, but you aren’t sure where to start. You might wonder how you’ll even know if it’s successful. If you see business growth, how will you know whether that happened because you started posting on Instagram, or if it’s from the direct mail campaign you do every year? […]
Read More… from How a Successful Marketing Strategy Takes Shape