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Marketing Musings

Your 2020 marketing strategy should include a plan for sharing your strategy across the organization.
Marketing Strategy 2020: Why the Best Marketers are Nowhere to be Seen

Your marketing team probably isn’t hanging around the water cooler much these days, nor are they exchanging YouTube videos in the breakroom. For savvy marketers, that last quarter of the year is a busy time spent deep in analytics and budgets to create the marketing strategy for the following year. If you just got that […]

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Monday Morning Coffee is a weekly celebration of local businesses, enjoyed with a fresh cup of coffee.
Monday Morning Coffee With Bee and Thistle

St. Joseph, Missouri, in its early days, was a bustling outpost selling goods to travelers as they headed west. At one point, the city was the leading wholesale center for the building of the new frontier. Those times have come and gone, and shopping is done more and more online but for those who still […]

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With SharpSpring marketing automation certification, SJC Marketing is able to help clients drive more leads.
Is Your Digital Marketing Strategy Missing Its Partner?

There’s no question that digital marketing in Kansas City is on the rise (well of course it’s on the rise everywhere). Social media, email newsletters and interactive websites are just the surface of the strategic tools available to businesses wanting to connect online. You have the ability to engage target audiences in nearly endless ways […]

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Your marketing strategy needs input from more than your team. Collaborate across departments for better results.
2020: The Year Your Marketing Strategy Breaks Through

You wear the same sparkly sweater to your office holiday party, year after year. You always order the chicken fettucine alfredo at the same restaurant, because why mess with what works? You participate in the Turkey Trot 5k on the Friday after Thanksgiving, shoving away suggestions that you should try a longer run. Even at […]

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Monday Morning Coffee is a weekly celebration of local businesses, enjoyed with a fresh cup of coffee.
Monday Morning Coffee With a Holiday Show That Is Sparklejollytwinklejingley

While your holiday schedule is quickly filling up, be sure you make room this weekend for a musical experience that is for every BUDDY! Treat yourself to a performance of Robidoux Resident Theatre’s Elf: The Musical at the Historic Missouri Theatre from Friday, December 6, through Sunday, December 8. Who doesn’t love this classic movie? […]

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Monday Morning Coffee is a weekly celebration of local businesses, enjoyed with a fresh cup of coffee.
Monday Morning Coffee With Treetop Enterprises, Inc.

You’ve got an amazing logo design that captures your brand message and you’re sure it looks great in every size imaginable. The next step is putting it out there in key places for people to see. Treetop Enterprises can help you do that. Located on a busy thoroughfare in Arnold, Missouri, Treetop Enterprises serves not […]

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Monday Morning Coffee
Alexa, Schedule My Monday Morning Coffee

The days of wondering whether voice assistants will ever be common household tools are long over. If you began with instructing Siri to address you as “Master of the Universe” or could only imagine calling out “Hey Google” to hear “Pump Up The Jam” on a whim, you know now that this technology wasn’t destined […]

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A mobile-focused marketing strategy and buyer personas can help you nail your B2C content.
B2C Is Your Word of the Week

You’re surrounded with business-to-consumer (B2C) marketing, with brands all around you fighting for your attention on social media, as you browse websites and even as product placements in your favorite movies. If you’re tasked with increasing growth through B2C marketing, you know how hard it is to break through the noise and get noticed by […]

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Keeping it local is among the top geofencing marketing trends companies are utilizing today.
Are You Capitalizing on Geofencing to Reach a Broader Audience?

This Marketing Trend is Here to Stay in 2019 Global Market insights have projected that the geofencing market will reach $1.7 billion within the next five years. Marketing trends might come and go, but this one looks to be digging in its heels. How can you capitalize on it? First off, let’s establish what geofencing […]

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Brand engagement is heightened with quality video content, but be ready to grab on to new methods.
Grab Users’ Attention With Quality Video Marketing

Improve Brand Engagement With These Three Marketing Tips It’s difficult to grasp, but Americans spend 11 hours per day watching, listening to and interacting with media. Obviously, there is plenty of content out there ready for consumption, so how can you compete with all of it? Focusing on a more strategic video marketing strategy is […]

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