Marketing Musings
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Most companies are pursuing search engine optimization (SEO) at some level, and budgets for content marketing are increasing, but the smartest companies integrate SEO and content marketing as a part of a set of SEO best practices designed to encourage growth. Content and SEO strategies often fail to capture the potential momentum that can occur […]
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Love is … definitely a good book on a winter’s evening. This week’s Monday Morning Coffee could give you some inspiration toward how you’ll curl up when Monday comes to a close. Be it digital or a good old-fashioned hardback, reading during the winter months is a favorite past-time across the SJC team. But it’s […]
More than any other platform, LinkedIn for businesses is the ideal setting for sharing your expertise in your industry. But while people are primarily there for professional reasons, that doesn’t mean leads are going to drop in your lap. You need a strategy that encourages clicks and engagement so that your posts are prioritized by […]
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2020 is a perfect time to … what else? Make lists of 20s, of course. Twenty new restaurants to try. Twenty books to read. Or, for the really ambitious: 20 naps to take. While 20 things can sound a bit intimidating when it comes to achieving 20 marketing objectives, there’s an easy answer. It’s outsourcing. […]
Date night, birthday celebration, or maybe you just don’t feel like cooking. People go out to eat for many different reasons. Now there’s a new reason to go out to eat in St. Joseph, the First Annual Restaurant Week presented by Joe Town Fun and the St. Joseph Chamber of Commerce. Over the past few […]
Read More… from Enjoy Your Monday Morning Coffee and Start Planning For St. Joseph’s Restaurant Week
Anybody can snap a selfie in seconds, and it’s all about authenticity these days, so why wouldn’t you simply take a shot on your phone for your website and social media profiles? Is there any benefit to investing in a business professional headshot? For so many of us, it’s hard to get a picture to […]
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Is your biggest competitor breathing down your neck a little too much lately? Do you look at your logo and think, “Ugh, 1997!” with a shudder? There are many good reasons for a company rebrand, and they can include things like a logo that seems lodged in the world of Friends and Seinfeld, or a […]
Read More… from Time to Shake Things Up? Pursuing a Company Rebrand
We all find ourselves pinning DIY projects on Pinterest and have every intention of completing those creative designs. But if you are like most of us, you do not have the tools it takes to make these projects possible or it’s hard to understand how to do so with the directions provided. However, there is […]
You want to get more out of your social media marketing dollars, and your ad budget is running a bit high. What can you do? How about some organic lead generation through Instagram? It may seem like Instagram is only about Stories these days, but there are plenty of ways to turn your profile and […]
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It’s time for a website redesign, and your team is contemplating whether you should simply knock out the project quickly with an inexpensive template, or go all out with a custom website design. When you look only at time and money, the easy choice is a template. But you need to look deeper. There are […]