Marketing Musings

The coffee date is a low level of commitment for a first date. You always have an excuse in your back pocket, like a last-minute meeting or an errand that just popped up. If things don’t go well, nobody loses face and you just move on. In the marketing world, the equivalent of the coffee […]

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Your competitors would really rather you didn’t try video marketing. Not only could it improve your brand awareness and take away some of their voice on social media, but it can even drive sales conversions away from their company to yours. A new survey from Animoto illustrates the power that video marketing carries, including responses […]

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As you’re planning your 2022 strategy, you may be wondering whether keywords are still going to play a role in your SEO (search engine optimization) best practices. The answer is yes, but your strategy may need to be reevaluated, depending on how you’ve been using your keywords. Here are key things to look at: Tighten […]

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The gifts are bought, the cookies are baked, the tree is trimmed and sparkling. We’ve been busy at SJC Marketing, getting ready for the season and having fun together all throughout. We may have done just a lot of work here and there, too. There’s just one item left on our to-do list, and it’s […]

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You’re fully aware that Instagram is out there, and that Instagram marketing is an important tool for a lot of businesses. So how can you know whether it’s worth your time? Here are four reasons you should consider giving it a try: Your Audience is Made of People, and People Love Visual Marketing: This may […]

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You might be wondering whether content marketing is still a thing, and can it really be worth the time and effort? Blogs, videos, posting and on and on…why would you bother? Here are four reasons why content marketing is not only still a thing, it is the thing: It Fuels Your SEO: If you have […]

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There is no tradition stronger in St. Joseph than seeing the lights at Holiday Park every holiday season. From teenagers on a first date to families packed into the minivan and even an older couple visiting for the 40th time and enjoying it just as much as their first visit, iconic Holiday Park is a […]

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Graphic design is the perfect example of why marketing is both a science and an art. You anticipate fun discussions over your color scheme and creative elements. And while this is part of the brainstorming, there also needs to be an extensive discussion about your target market and your branding. Here are three key elements […]

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We know there’s a lot to do this time of year, and it can get hectic. But it’s also a bit of a glow-fest in December if you take a moment to enjoy it. It’s time to get rolling with a warm, glimmering vibe that celebrates everything that shines in December. Here are ten of […]

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What’s the best view in town while enjoying a homemade cheeseburger? How about Bubba’s Runway Café? Recently opened at Rosecrans Memorial Airport in Elwood, Kansas, Bubba’s is bringing classic diner appeal to a regional Air National Guard hub. Visitors are treated to an expansive view into Kansas, plus a chance to watch Air Guard and […]

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