Marketing Musings
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Being intentional and mapping out your marketing strategy is key to meeting your business goals but you also need to remain flexible as the year progresses. Things evolve at such a rapid clip, it’s difficult to sit on a plan without making amendments to roll with your business and marketing trends. This flexibility allows for […]
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The rapid evolution of technology in photography has changed companies’ ability to showcase what they do. Professionals working today were once tied to bulky film cameras before easing into digital technology, and now mirrorless digital cameras are the norm. Drone photography has also grown immensely, providing perspectives that were once unthinkable. Even the smallest companies […]
Monday morning. Here it is again. We all know coffee is a necessity to get a Monday off on the right foot, but what will complement it oh so perfectly? Our team here at SJC has the answer for you; a freshly-made, sweet answer: Gold-N-Glaze Donuts. This little shop boasts some of the best donuts […]
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What began as a place to post resumes, look for jobs and share career updates has become a hub of the business community. If you’re looking to improve your B2B marketing strategy, LinkedIn is a good place to focus your energy. Here are four ways you can improve your connections: Focus on Community. By talking […]
Waves crashing. Sand between your toes. Pina colada in your hand. Your laptop, situated perfectly so you don’t miss too much of the view. SJC Marketing is at the beach, but just because there’s a view doesn’t mean there’s not a place for marketing. There’s always room for marketing. And it turns out that marketing […]
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Toasted ravioli on The Hill. Frozen custard at Ted Drewes. Just like any other city, St. Louis has its unique food traditions. But it’s possible that nothing quite matches the fervor around one Gateway City treat: gooey butter cake. If you spend any time in St. Louis, you’ll hear different grocery stores and bakers take […]
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With roughly a billion people using TikTok, the social media app has quickly risen to the top with close to 50 million Americans using it every day. Its place as a digital marketing tool is firmly set, but are you utilizing this highly-engaging app to the benefit of your brand? The following are some top […]
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Consumers are a wise and wary bunch. They can smell a sales pitch a mile away, but at the same time, they appreciate receiving information they can trust to help inform their buying decisions. Content marketing, when developed and used wisely, speaks directly to your target audience and gives them what they need to make […]
Read More… from Content Marketing and Storytelling are a Perfect Match for These Reasons
There’s a hidden St. Joseph gem located at 2501 Messanie Street. It’s Pappy’s Grill and Pub. You may be asking what makes Pappy’s Grill and Pub such a local favorite. Allow us to enlighten you. Pappy’s was opened in 2005 by Steve and Michelle Margulies. The couple, former mortgage banking professionals, were venturing into somewhat […]
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If you have been wondering what the benefits could be if you were to start making video one of your go-to formats for your B2B marketing, here are some to start with: Better Engagement: Video is engaging. It makes it easy to absorb information and stay focused and it’s more interactive than a text-only content […]
Read More… from Should You Prioritize Video in Your B2B Marketing Strategy?