While web design trends come and go, the majority of people want a browsing experience that is easy to navigate. There is a lot of room for creativity, but your web design should provide clear information and a pleasant encounter with your brand. So what should you make sure to focus on in your web design?
Key considerations for your web design include the following:
- Responsiveness
All elements must be responsive, regardless of the screen size or if the user is on a smartphone, tablet computer, laptop or desktop. - Typography
Readability of the text is vital, but so too is the visual appeal, which is why carefully choosing the font and size is so important. - Layout
Does the content flow correctly? The layout should be intuitive and easy to view. - Images
Engagement is best achieved with images, graphics, video and other visuals that pull the user in, provide information and even entertainment. - Color
Your brand identity should be on display across your entire website, which is most boldly offered through the colors that you’ve chosen in your branding.
Why Web Design Matters
One of the common goals most organizations are striving for in their web design is improved user experience. When a website is well designed, users will spend more time on it and engage more with the brand. They navigate from page to page with ease, finding the information they need and potentially progressing in the buy cycle.
Given the competition in the digital landscape today, a visually appealing and user-friendly website is critical in gaining a competitive advantage. Not only will you attract more of your competitor’s audience, but you’ll also enhance their sense of loyalty to your brand.
You might find that your audience and your strategy evolve over time, and so too should your website. A well-designed site has the functionality to be scalable and go with the flow. That kind of adaptability allows you to integrate new features, expand various offerings and even reach new targets.
If you’re ready to take the next step toward a more attractive website, contact us at SJC. We’ll have plenty of ideas that can increase engagement on your site and cultivate more leads.