Marketing Musings

There’s a time and place for being earnest, serious and perhaps even sincere and impassioned, but many businesses trying to increase engagement have found that humor is the best path. Kantar, one of the world’s leading marketing data and analytics businesses, found in its AdReaction study that, “Humor is the most powerful creative enhancer of […]

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One of the most powerful B2B marketing tools available today is LinkedIn. The social media site is often used for its employment opportunities, but it’s also where strong B2B networking connections are built and where you can establish your brand with the people who make buying decisions. Thought Leadership LinkedIn is a hub where you […]

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Books have always represented an extraordinary gift—a gateway to the imagination’s endless capabilities. At The Story Collective, a newly opened bookstore nestled in the heart of downtown St. Joseph, the age-old tradition of gifting books lives on. The Story Collective is a cozy bookworm’s oasis, located at 114 S 17th Street. Owner Ashley Dawson, an […]

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When it’s time to gather headshots for your “About Us” page on your website, or when you need updated photos of each of your products, you might be tempted to forego professional photography. Whether it’s your staff member with the newest smartphone or a friend who happens to have a nice camera, there are always […]

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A few years ago you often heard the phrase “content is king” among marketing experts. The phrase became cliche but the sentiment behind it is still 100% relevant. Without a keen eye for developing website content that is relevant to your target audience, your website will miss the mark. There are many good reasons to […]

Read More… from When Was the Last Time You Updated Your Website Content?

This Valentine’s Day, your Monday Morning Coffee is all about getting you started on a sweet surprise for your loved one. Whether you’re ready to finally reveal your secret feelings for someone special or you love to show a good friend how much they’re appreciated, there are plenty of local shops with gifts and treats. […]

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Is yours one of the 63% of B2B companies that lacks a documented content strategy? If so, now is the time to act. When your B2B marketing strategy is well crafted, you stand to make a lasting impression on your customers. There is a common denominator among successful companies with B2B marketing – they focus […]

Read More… from The Power of B2B Marketing: Create a Strategy That Solves Problems

Imagine your marketing strategy as an intricate puzzle. The finished image is going to be amazing: it’s the vision you have of a thriving business, known and trusted among your customers and respected in your industry. There’s just one thing: you’ve got a glaring hole in that image because you are missing a piece. It’s […]

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If you can think of nothing better than curling up with a good book and a hot cup of coffee on a cold winter morning in February, this Monday Morning Coffee is for you! February is National Library Lover’s Month, celebrating the commitment of entire buildings to books, learning, community gatherings and more. It also […]

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Has your small business marketing approach failed to improve your search engine rankings or drive traffic to your website? Poorly performing strategies can lead to feelings of wasted resources and put you at a disadvantage in regard to your competitors. While there is no secret formula to success, there are best practices you can follow […]

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