Marketing Musings
What We Write
Coca-Cola’s corporate logo has barely changed since the company was birthed in 1887, but that’s a rare exception. Organizations founded nearly a century later (Apple, Nike, Google, Starbucks) have all undergone more significant branding changes. A company rebrand can bring advantages, especially for evolving companies that have outgrown their image. Many reasons can influence an […]
Read More… from Is it Time for a Rebrand to Stay Relevant and Target Growth?
Boba Tea is a popular drink that has been around for more than 40 years but continues to position itself as a fun and unique beverage option. On this week’s edition of Monday Morning Coffee, we’ll be highlighting a small yet delicious addition to St. Joseph: Fatbee Café. Located at 5107 N. Belt Highway, this […]
Read More… from Enjoy Your Monday Morning Coffee at Fatbee Café
If someone asked you today what you would compare your marketing strategy to, how would you answer? Maybe you would say it’s like molasses: a bit slow-moving, but the sweet spot is inevitably coming. Or maybe you might compare it to a steam-operated engine that started strong, but ran out of fuel. You may think […]
Read More… from The Biggest Reasons to Outsource Your Marketing Might Surprise You
Some of the best things in life happened by accident. For instance, think about cookies. They are everywhere: whole grocery store aisles are dedicated to cookies, shops exist solely to market cookies and no lunchbox is complete without a sandwich cookie or two. Did you know that the cookie dates back to the 7th century […]
Read More… from Marketing, Milk and Cookies: Why You Might Need to Mix it Up
Summertime is here, and what is summer without the smell of healthy and freshly cut lawn clippings? Having your yard look spick and span is on every summer bucket list, but it is not as easy to achieve as one may think. Your yard doesn’t magically turn into a green, checkered masterpiece simply because Earth […]
Humans have always been highly visual, but as technology caught up to the digital demands video requires, consumers have made it clear that their preference for absorbing content focuses largely on videos. It’s no surprise then that video marketing has captured the attention of companies small and large, but getting it right requires understanding your […]
Read More… from Enhance Brand Awareness With Video Marketing
Getting the word out about your company might seem easy at the surface level, but anyone serious about small business marketing knows there are complexities involved in getting it right. A recent report from Constant Contact titled “Small Business Now: The Current State of SMB Marketing,” lays out some revealing insights that speak to the […]
Read More… from Let’s Talk About Outsourcing Your Small Business Marketing
When we talk about rare things, what comes to mind? Is it finding a four-leaf clover in an endless pasture? Is it winning the lottery or witnessing a blue moon? Nestled in the heart of Avenue City, Missouri, is a grocery and gas station that pumps its customers’ gas for them. This is a place […]
Read More… from Monday Morning Coffee at Avenue City Grocery & Oil Co.
Consumers today are spending large amounts of time consuming video content. From viewing mindless shorts to watching meaningful videos for educational and instructional purposes, there are many reasons this visual platform has become so popular with so many consumers. Marketing on YouTube is now considered key for organizations of all sizes. YouTube is the second […]
Read More… from The Benefits of Marketing on YouTube Might Surprise You
As of 2022, Chrome is the leading Internet browser. With Google’s ongoing plan to eliminate third-party cookies in Chrome, the consensus is that it will have quite an impact on marketing efforts. This move by Google has forced companies to begin looking into new strategies for reaching users. Google has delayed the timeline for this […]
Read More… from Despite Delays, Google to Phase Out Third-Party Cookies: What’s Your Next Move?