Marketing Musings
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Alchemy. It’s the medieval precursor to chemistry as we know it, based upon the transformation of matter. Early alchemists tried to convert base metals to other materials in a quest to find the “universal” elixir. It can also mean a “magical process of transformation or creation.” In St. Joseph, Missouri., “alchemy” means all of this […]
Today is Labor Day. For many people, that conjures images of last chance summer barbecues, afternoons at the lake or pool, and restful family time before getting into the full swing of the school year. Some people take the long holiday weekend to do manual labor around the house. You may think of the history […]
Tucked away in rural Cosby, Missouri is a gem known as Gina’s Café and Catering. Gina’s Café and Catering has a dine-in option on Monday evenings, but throughout the week they offer meal kits, catering and even cooking classes. Gina’s does it all. Located on Main Street, Gina’s Café and Catering was started in 2010 […]
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To get noticed, sometimes you have to make a little noise. And sometimes you have to be willing to be absolutely ridiculous. Brew a pot of your favorite dark roast this Monday morning and let’s talk about the silliest attention-getting stunts pulled by brands. SJC will rate each one with one to four stars by […]
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This fall, your Monday Morning Coffee will be all the more rich and rewarding. That’s because you’ll be sipping in the glow of football season. The Friday night lights, the band playing the fight song and the smell of soft pretzels all contribute to the magic that hangs on through Monday morning. Maybe it’s your […]
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When it’s time to refresh your clothing, shoes, or jewelry, your first thought may be to head to the mall. While these businesses feature great prices and merchandise choices, it may be time to try a boutique experience. A boutique provides access to exclusive styles and offers a chance to support a small local business […]
Downtown St. Joseph has established growth over the past several years with new businesses, breweries and restaurants. Old, vacant storefronts and buildings that have great bones and lots of character, but just need a little rejuvenation and some elbow grease, have come back to life. One of these businesses not only took on the challenge […]
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In case you hadn’t heard (although we’re pretty sure you did), the Kansas City Chiefs will return to St. Joseph this month for Chiefs Training Camp! We know what you’re thinking, “what does Chiefs Training Camp have to do with marketing and SJC Marketing in particular?” Nothing, really. But we’re Chiefs fans, and having it […]
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People of All Colors Succeed or POAC Succeed is a local organization with the goal of closing the gap between injustice and equality and sparking courageous conversations for change. The nonprofit was started in 2019 by northwest Missouri native Jamie Grayson. After a career in the financial industry, he started the organization to combat discrimination […]
Fireworks, a picnic at the park and sparklers in the backyard. It’s all part of a traditional 4th of July celebration. But this morning, while you sip your Monday Morning Coffee, maybe you’re itching to introduce a new tradition into your celebration today. Here are some ideas that may be totally different than things […]
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