Marketing Musings
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Imagine you’ve spent days, or even weeks working on a complex puzzle. Your family members have been taking turns at the table, trying to complete the image, and as you draw nearer to completion, you might announce you’re not doing another one of these for a very, very long time. Then, when you’re within ten […]
Read More… from Are You Missing a Piece of the Marketing Puzzle?
You might think of them when you’re longing for a new pair of shoes. You appreciate their efforts when you bite into a store-bought cookie. And if you ever had to transport an important piece of jewelry across Middle Earth, you’d be sure to have one or two along. But, by and large, the bulk […]
It might be too early to start planning your New Year’s Eve party, but the time is right to start looking at digital marketing trends expected to hit in 2024 and how your organization will respond. Will artificial intelligence (AI) make an even bigger splash in 2024, and will video content continue to grow in […]
Marketing trends move fast, so if you’re beginning to look ahead to 2024 (which you should be), it’s a good idea to review your current marketing strategy and how it compares to behaviors in the market. Let’s take a look. TikTok Continues to Grow: The popularity of TikTok probably hasn’t escaped your notice. Even if […]
Read More… from Your 2024 Marketing Strategy: Social Media Trends
Let’s talk about some of the classic perfect pairings of our time: Peanut Butter and Jelly: You’ve got to start with the best. The crunchy, salty taste of peanuts is perfectly complemented by the sweet grape flavor and texture of jelly. Each ingredient brings equal value to the sandwich, and ask anyone how they make […]
The time to begin planning your 2024 marketing strategy is now, and while next year may still seem far in the distance, you’re really just a few bites of turkey and a couple of candy canes from looking January dead in the eye. So, with that in mind, here are some trends you’ll want to […]
Read More… from Your 2024 Marketing Strategy: Bigger and Bolder
The frenzied buzz around Taylor Swift’s Eras Tour is drawing comparisons to the kind of concert excitement not seen since the 1980s heyday of Michael Jackson and Madonna. Billy Joel, who’s been known to bring in a bit of a crowd himself, called it akin to Beatlemania. The Eras Tour is just what it sounds […]
Read More… from An Eras Tour of Our Own: The Eras of Marketing
It’s the height of a summer heat wave. And the weather isn’t just hot, it’s also heavy with humidity, making even the suggestion of movement seem challenging. You stay inside with a fan to cool you off and hope nobody invites you to do anything that might disturb your summer cave. That feeling of becoming […]
If you watch the headlines, the messages about the economy can twist you in knots. The daily speculation about the signs of a looming recession or the likelihood that one is already in progress may have you wondering: how does this impact my plans for content marketing? People tend to do one of a few […]
Read More… from How to Use Content Marketing to Weather a Recession
It’s hot, muggy and you’re sticky with sweat and bug spray. Your stomach is expressing its disapproval of today’s diet of hot dogs and chips and you’re pretty sure you’re going to oversleep for work tomorrow. But there’s no way you’d miss the 4th of July fireworks display. You might not have heard that a […]
Read More… from Fireworks and Marketing: Creating a Display Worth Watching